This week Public Relations and Communications professionals will converge on the city that never sleeps to connect, learn and grow their understanding of digital PR.
A big part of the change that is happening with the PR world is the convergence with digital marketing. Much of the focus on content and social media both by brands and the consumers they wish to engage represents skills that PR professionals are particularly adept at.
As part of our mission to educate companies on the path to better online marketing, TopRank Marketing CEO Lee Odden will be presenting for the 4th consecutive time at the PRSA Digital Impact Conference in New York this week.
His presentation, “Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR” on Friday June 28th at 3:15pm will provide attendees with examples, best practices and tools that illustrate how PR professionals are perfectly suited for advancing content marketing objectives.
In fact, he believes there are several reasons why PR professionals can bring a competitive advantage to the world of content marketing – outlined in this contributed article to the PRSA comPRehension blog.
Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR:
In today’s fast moving search and social Web, content flows in every direction throughout diverse platforms, formats and devices. Now more than ever, creating content that influences growth in media and new business requires an integrated approach. During this session, you’ll learn the Attract, Engage and Convert model, which can help organizations optimize the performance of their content-focused digital marketing and public relations programs.
- Understand the future trends in online marketing and PR
- identify 3 Major problems with most content marketing and social media efforts
- Present a new model for social content success everyone can understand: attract, engage, convert
- Review of who’s doing it right: a case study in integrated marketing
- 5 best practices for 360 degree content marketing & digital PR
- Tools for better content planning, management and amplification
Check out the session detail page and PRSA Digital Impact website for more information. Be sure to follow the conference hashtag #PRSADIconf on Thursday and Friday (June 27 & 28) this week for live coverage of the event.