Double the Organic Traffic. 68% More Conversions. Keeping it Cool.

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Ray N. Welter Heating provides HVAC, heating and air conditioning services for the Minneapolis/St. Paul metro area. The company prides itself on localized service, and seeks to portray themselves as HVAC experts in the Twin Cities market.

Mission:

To increase search engine visibility for their online properties, Welter Heating partnered with TopRank Marketing to:

  • Provide convenient access links to highly relevant content with an engaging CTA
  • Increases the likelihood of users engaging with content after arriving from search
  • Inspire gated downloads of anchor content

Strategy:

  • Create a strategic internal linking network with engaging CTAs across related blog posts and related service pages to guide users down the funnel
  • CTR optimization using a competitive analysis from the SERPs
  • Optimize H1-H6 headings for user-friendly experiences.

Results:

Welter achieved their all-time highest amount of organic traffic and organic conversions for their peak sales period:

Welter Campaign Results

  • Air Conditioning Season (April – July): 98% increase YOY in organic traffic, 68% increase YOY in organic conversions
  • June: 35% increase YOY in organic traffic, 33% increase YOY in conversions
  • July: 24% increase YOY in organic traffic, 60% increase YOY in conversions

Ready to heat up your search visibility? Contact TopRank Marketing to learn more!