How to Recession-Proof Your Business

As companies feel the pressure of an impending recession, the search for reliable, high impact marketing tactics abound. eWeek tapped TopRank’s CEO for advice on how small and mid market companies can leverage search engine optimization and social media promotion in times of lean marketing budgets.

Blogging, social networking and SEO are among the low-cost ways to ramp up mind share and create market demand even in tough times.

With talk of a looming recession everywhere you turn, it’s time to start thinking about how to keep customers coming back and create new demand in spite of the fact that times are tighter.

For many companies, that means finding a way to get the message out in a meaningful way without spending more money —or spending less, if marketing budgets face cutting.

“If you can do a better job at demonstrating value to customers who are spending more conservatively, you’ll do a better job at hedging against drops in sales,” said Lee Odden, CEO of TopRank Online Marketing, of Minneapolis.

Read the full article at eWEEK

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