Google uses a method known as PageRank to quantify the “importance” of a web page. PageRank is determined by an algorithm which assigns a numerical weight between 1 and 10 (10 being the highest) to measure the website’s relative importance.
By taking into account factors including quality and quantity of incoming links, Google’s PageRank leverages a probability distribution to determine the likelihood of a visitor landing on a page, and assigns a score accordingly.
However, PageRank is just one of the methods Google uses to determine a page’s relevance or importance.
To help your website achieve a higher ranking within the Google Search Engine Results Page (SERP), align with Search Engine Optimization (SEO) best practices:
– Implement relative, optimized website copy
– Build a consistent stream of quality inbound links
– Ensure your website is technically friendly for search engines to crawl and index content
Every Search Engine Optimization program offered by TopRank Online Marketing includes a focus to consistently build quality inbound links, helping to achieve an increased ranking within the SERP. Contact TopRank® Online Marketing to learn more about SEO and quality link building tactics.