TopRank Digital Marketing News

Google uses a method known as PageRank to quantify the “importance” of a web page. PageRank is determined by an algorithm which assigns a numerical weight between 1 and 10 (10 being the highest) to measure the website’s relative importance.

By taking into account factors including quality and quantity of incoming links, Google’s PageRank leverages a probability distribution to determine the likelihood of a visitor landing on a page, and assigns a score accordingly.

However, PageRank is just one of the methods Google uses to determine a page’s relevance or importance.

To help your website achieve a higher ranking within the Google Search Engine Results Page (SERP), align with Search Engine Optimization (SEO) best practices:
-    Implement relative, optimized website copy
-    Build a consistent stream of quality inbound links
-    Ensure your website is technically friendly for search engines to crawl and index content

Every Search Engine Optimization program offered by TopRank Online Marketing includes a focus to consistently build quality inbound links, helping to achieve an increased ranking within the SERP.  Contact TopRank® Online Marketing to learn more about SEO and quality link building tactics.

Tags: google pagerank, search engine optimization, SEO