As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report.
Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. With eyeballs moving from the traditional media to digital and online ($55 billion by 2014 according to Forrester) it’s a worthwhile argument.
For even more stats, check out this handy infographic from Marketo based on content marketing research conducted by MarketingProfs and Junta42:
Embed this content marketing infographic on your web site by copying and pasting the code below:
Are content marketing and traditional advertising mutually exclusive? Or do you think they work better together?