Today’s online marketer certainly has their plate full in creating, optimizing and deploying content to meet the needs of an increasingly connected audience. Companies compete across platforms, formats and devices to attract, engage and convert prospects and customers. Marketers need the tools and skills for an integrated approach now more than ever.
Tuesday May 7th, TopRank Online Marketing CEO and Optimize author Lee Odden shares a marketing model to help organizations optimize the performance of their online marketing and PR programs. Odden will point to trends marketers and PR pros must be cognizant of in order to capitalize on the content marketing opportunity and present a new model for social content: attract, engage and convert.
Participants will be able to identify three major problems with most content marketing and social strategies, allowing them to move forward using proven best practices and a logical framework for success.
Optimize 360: An Integrated Approach to Digital Marketing and PR will teach marketers to grow visibility and increase sales through an integrated, content-focused digital strategy. Hosted by the Public Relations Society of America, the webinar airs live on May 7th and is also available on-demand beginning May 14th.
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