Minnesota Blogger Conference Sept. 10, 2011 – Photos courtesy Missy Berggren and Griff Wigley
Minnesota has a substantial blogging community dedicated to writing on a wide variety of topics including politics, food, sports, fashion, technology, communication – the list goes on. It comes naturally for this community to come together for some collaborative learning. TopRank Online Marketing is a leader in leveraging blog marketing as a strategic focal point for social content development and customer engagement. Our internet marketing agency works with organizations large and small to maximize their presence online and convert that presence into sales or other business outcomes.
This year Allina Healthcare hosted the annual Minnesota Blogger Conference at Allina Commons, its administrative headquarters located in Minneapolis’ Midtown Exchange. TopRank Online Marketing sponsored the event for a second time, along with Allina Healthcare and Kare11. Their sponsorship allowed for over 200 attendees to join the conference and luncheon at no cost. TopRank CEO Lee Odden gave the opening keynote presentation entitled Blogs to Riches – A Journey from Blogging Luddite to Successful Business.
Odden engaged and entertained the audience in sharing the history of how TopRank came to be and how a passion for learning and blogging led the company to international recognition. Odden then presented five lessons learned from using a blog to grow the business over the last seven years:
- No plan is a plan to fail
- Adapt and thrive
- It’s not all about you
- Ask and recognize, repeat
- The end is near, let’s get started
The Minneapolis audience left the presentation blogging – no surprise there. The event enjoyed many mentions on several renowned blogs and websites including:
- 2011 MN Blogger Conference: a first-rate experience
- Live From Minnesota Blogger Conference
- Hard to Sum it Up — MN Blogger Conference
- Minnesota Blogger Conference 2011 Recap
In addition to blog posts, attendees are reflecting on the presentation via Twitter. Their Tweets showcase just how well received the conference has been:
Suffice it to say, the Minnesota Blogger Conference was a success. TopRank is grateful for the opportunity to sponsor and appreciates the local Minnesota blogging community. Thanks to Minnesota Blogger Conference organizers Arik Hanson, Missy Berggren and their team of experts for coordinating a fantastic conference. We’re already excited for next year’s event.
If your business is interested in Online Marketing Consulting Services, please contact TopRank (1-877-872-6628) to have a discussion. For more insights from Odden, be sure to attend an upcoming TopRank speaking engagement:
- MarketingProfs Search Marketing School Webinar Sept. 19, 2011 – Modern SEO Strategy: Adapt or Die
- PRSA International Conference Oct. 17, 2011 – Social Media Optimization Workshop
- Ragan Webinar Oct. 19, 2011 – SEO and Social Media Best Practices that Boost Your Content and News Visibility
We look forward to seeing you there!