TopRank Marketing CEO Lee Odden Travels to London to Share Influence + Content Success at #DMWF

The future of digital marketing is uncertain for many marketers. Evolving customer expectations, new technology and increasing competition leave many marketers searching for a solution to engage with prospects and customers in a meaningful way.

It’s no longer a secret that an incredibly effective way to stand out in a sea of content is to incorporate industry experts (or influencers) into your content marketing efforts. In fact,  57% of marketers say that influencer marketing will be integrated in all marketing activities in the next three years. Which means that the priority to find the right influencers and implement a strategic and successful program is at an all-time high.

But how?

Next week at the annual #DMWF Expo Global, TopRank Marketing CEO Lee Odden will be giving a keynote speech on the topic of influencer marketing and its importance for future success in digital marketing. You’ll gain a framework for attracting and engaging influencers, and co-creating content to achieve brand goals and objectives.

Here are the session details for Lee’s keynote:

Title: Case Study: Influence + Content = Digital Marketing Success

Date/Time: Monday, June 19, 2017 – 12:10pm

Location: 155 Bishopgate, London

Description:

  • 61% of UK content marketers are challenged to create engaging content
  • 80% of marketers say the biggest impact of influencer marketing is content
  • Top brands are scaling quantity and quality of content working with influencer marketing

Learn the research-based framework for activating, co-creating and amplifying content with influencers.

Want to Learn More About the Conference?

Click here to get all the details.
Connect With Us on Social Media!

You can follow the hashtag #DMWF on Twitter for updates, and @leeoddenfor live tweets from the event.