Part adage, part cliché – ‘if a tree falls in the forest with no one there to hear it, will it make a sound?’ The answer is – ‘of course.’ But because no one is there to hear the sound, the sound doesn’t matter.
In much the same way, if content is published to your website with no one able to find it, your online content doesn’t matter. This applies to everything from an exhaustively researched white paper to an opinion heavy blog post.
On Friday, December 10th, TopRank® Online Marketing CEO Lee Odden will help ensure the online content you create is free from the quandary of online invisibility as he presents, Why You Need to Optimize Your Content and How to Do It, at the Marketing Profs Content Marketing Crash Course.
Being hosted from December 3rd through December 17th, the Marketing Profs Content Marketing Crash Course is an online event where leading minds in online marketing help you set your content marketing objectives – and guide the strategies and tactics that help you reach them.
Odden’s session will focus on the specifics behind the creation of a content optimization strategy, including how to:
- Create personas that represent your ideal online prospect or customer
- Develop editorial plans and keyword glossaries that speak directly to these personas
- Find and use the right tools that will guide everything from research to content creation
Odden’s presentation takes place from 12pm – 1pm EST on Friday, December 10th.
Marketing Profs Content Marketing Crash Course
December 3rd – 17th, 2010
Event will also be available on-demand
$595 covers entire course and includes certificate of completion