On The Record Online Interview with Lee Odden at PRSA International

Lee Odden Eric Schwartzman

On October 20th, 2007 Eric Schwartzman of On the Record Online interviewed TopRank CEO Lee Odden about Search Engine Optimization and Public Relations at the PRSA International Conference in Philadelphia, PA.

Show Notes:

  • 3:16 – Odden gives examples of the benefits of SEO.
  • 4:07 – Odden on the role of SEO in a media relations.
  • 5:52 – Odden on the search engine optimized press release.
  • 7:00 – Odden on keyword placement within a press release to secure an optimal search rank.
  • 7:58 – Odden on the usefulness of mentioning competitors in press releases to increase page rank.
  • 8:50 – Odden on the impact of media data for search rank.
  • 9:56 – Odden on developing separate press releases SEO and media relations.
  • 11:55 – Odden reveals the strategy for managing a client’s reputation by placing positive content as the primary link on a search rank.
  • 13:50 – Odden on the ethical considerations of using inbound links to determine page rank.
  • 15:54 – Odden on Google’s shortcomings.
  • 17:50 – Odden on recommending SEO to clients more interested in traditional public relations.
  • 19:27 – Odden on developing an SEO marketing strategy to increase client visibility.
  • 20:15 – Odden on why his PR strategy appeals to clients.
  • 21:18 – Odden shares his single, biggest SEO mistake.
  • 22:13 – Odden on his single, greatest SEO accomplishment.
  • 23:09 – Odden on the challenges of learning to SEO content.
  • 25:10 – End

Listen to the full Lee Odden podcast interview here.

TopRank Online Marketing provides Fortune 500 companies a holistic mix of internet marketing consulting services for improved online sales and brand visibility.

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