Online Marketing News You Can Use: 041811

Four in 10 US consumers interact with retailers through social networking sites, according to a new survey from Deloitte.
Via MarketingCharts

State of Search: Strong SEM Industry Growth Projected in 2011. The study projects 2011 spending in the North American Search Engine Marketing sector to grow from $16.6 billion to $19.3 billion in 2011, a $2.7 billion increase. Via Search Engine Watch.

20 Amazing Custom Facebook Page Designs plus Tips to create a good custom facebook page. Via Daily Bloggr.

Why B2B Marketing is Facebook’s Best Kept Secret. The secret of B2B Marketing on Facebook: Target people by the companies at which they work and their job titles. Facebook is a channel to nurture leads and strengthen bonds with EXISTING clients. Via Search Marketing Insider.

The Growth of Mobile Marketing and Tagging – Microsoft.  91% of mobile use is to socialize & mobile internet will take over desktop by 2014. Via Microsoft Tag Blog.

SERPs: The Benefits of Being No. 1. 60% of clicks are generated by the top three SERP results, while the average CTR (click-through rate) for the top spot is 36.4%. Via MarketingProfs.