Online Marketing News You Can Use April 19, 2011

Social SEO & Content Marketing presentation by TopRank Online Marketing during ad tech San Francisco

New study: Brands obsessed with Facebook Fans & mobile.   80% are planning iPad marketing as well. Top brand implementations of social media include: Old Spice, Pepsi, Starbucks and Ford.  Via Mashable.

Facebook launches a new suite of Safety Tools with more resources for families, social reporting tools and advanced security features.  Via Facebook Blog.

New community of creative Facebook Fan Pages and Apps launched offering examples, ideas and tools for social media marketing campaigns. The community site includes a gallery, awards, learning lab and an agency directory. Via Facebook Studio.

Analysis of Google’s Panda Update – CNET compiled 100,000 Google results to analyze the effect of recent Google search engine algorithm changes that have been a hot topic in the SEO world the past month. Major news sites saw little effect while sites like AssociatedContent and eHow were affected. Google is heavily leveraging localization signals and also favoring content rich websites. Via CNET Privacy Inc.

Twitter Expected to Hit $150 Million in Ad Revenues This Year. That influx in revenue must be part of what’s driving Twitter acquisition plans like those for TweetDeck. Via eMarketer.

Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices. Via comScore.

Wal-Mart Paid $300 Million-Plus for Kosmix, a social media technology company. Kosmix will join @WalmartLabs to help build out their social and mobile e-commerce offerings. Via All Things Digital blog.