Online Marketing News You Can Use May 9, 2011

Quick introduction presentation on Content Marketing Optimization: Incorporating Social SEO with Content Marketing.

Google offers more guidance on building high-quality sites. Feeling the effects of Panda? It might not be Panda that’s causing problems for your website’s visibility on Google. They’ve rolled out numerous updates recently and the big focus on quality is something website owners should pay attention to. Via Google Webmaster Central Blog.

How to Establish a B2B Social Media Benchmarking Plan. Via Search Engine Watch.

The 2nd Wave of Location-Based Services. Via ClickZ.

How Female Influencers Communicate Online. Via eMarketer.

The big shift: Moving from impressions to engagement. Via PRSA.


Stop for the STAT:
84% use mobile search to look for information on local retailers. Econsultancy.


90 percent of online retailers said search-engine marketing was the most effective source used to acquire customers. Via Entrepreneur.

Twitter beats Facebook and LinkedIn as most popular tool for B2B PR social media. Via Bulldog Reporter.

On June 13th, Toronto Canada is THE place to be for the SES conference & TopRank’s presentation on Content Marketing Optimization

This is probably the last time anyone will get to see the “Content Marketing Optimization” presentation that TopRank has been giving at SES conferences over the past year, so be sure you get signed up for the conference and attend this session.  Attendees at SES Toronto can count on all new examples of how B2B and B2C marketers incorporating great content marketing strategy with SEO and social media to acquire new customers and grow brand awareness online.

Get more information on the SES Toronto site and register soon to get a big 20% TopRank discount. Code: TRB20