PRSA 2009 International Conference: Online PR, SEO & Social Media Blend With Help From TopRank

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Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

TopRank® Online Marketing CEO Lee Odden will be contributing a presentation, as well as participating in a panel session.

TopRank CEO Lee Odden Presents At PRSA International Conference ’08

Sunday, November 8, 2009 4:45-6pm
Looking Ahead: The Nexus of Social Media and Public Relations

Today’s most savvy companies employ or work with PR professionals who understand inherently the need to blend social media, online public relations and traditional PR to meet business objectives.  Many of these new breed of PR professionals, including Odden, will be on-hand for this panel session.  Join Odden and his panel as they help PR professionals quickly jump-start their skills working with new media.

Panel:
Lee Odden, CEO, TopRank® Online Marketing
Peter Himler, Founder and Principal, Flatiron Communications LLC
Rick Clancy, APR, Senior Vice President, Corporate Communication, Sony Electronics
David Bradfield, Senior Vice President and Partner, Fleishman-Hillard New York
Rob Key, Founder and CEO, Converseon

Rob Key, Peter Himler, David Bradfield, Lee OddenOdden On A Recent PRSA Panel

Monday, November 9, 2009 10:15-11:30am
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals

90% of journalists use the Internet to do their jobs, according to a recent survey by TopRank® Online Marketing.  Public relations professionals who do not understand this find themselves in danger of no longer understanding public relations.  Join TopRank CEO Lee Odden as he offers this wildly popular presentation designed to help PR professionals understand the ins and outs of Search Engine Optimization (SEO), and how this understanding can help them to more effectively achieve their objectives.

Conference info:
PRSA 2009 International Conference
San Diego, CA
November 7-10

To register for this conference, visit:
PRSA 2009 International Conference

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