At the Vocus User’s Conference in Washington D.C. last week, TopRank Online Marketing CEO Lee Odden gave a presentation on “Optimizing Public Relations for Web Search”. Studies by public relations software companies and Universities as well as informal polls by TopRank’s Online Marketing blog have show that journalists use search to report the news. The opportunity for companies and media relations professionals to improve the visibility of their brands & clients through search is one that should not be ignored.
Thanks to Amanda Miller Littlejohn of Mopwater PR + Media Notes, below is a video from the first 10 minutes of Odden’s presentation outlining how SEO can boost the value Public Relations provides to organizations and how both SEO and PR can work together to achieve media relations and marketing goals.
If you would like to experience the full presentation, be sure to check out the PRSA Webinar coming up June 15th: The Top 10 SEO Tactics for SEO Professionals. Of course, you can also find out more by visiting the online PR category of Online Marketing Blog.