TopRank Marketing Gears Up for the 2016 MarketingProfs B2B Marketing Forum #MPB2B

The TopRank Marketing team is getting ready to jet off to one of the greatest marketing events of the year—none other than MarketingProfs’ 2016 B2B Marketing Forum. What is the B2B Marketing Forum? The B2B marketing forum is where industry leaders, innovators, and people who make things happen gather to learn about the latest in…

TopRank Marketing CEO Traveling Europe to Talk Influencer & Content Marketing

TopRank Marketing CEO Lee Odden is returning to his globetrotting ways this fall, heading to three European cities to share his insights on content and influencer marketing. Lee will begin his European tour at Digital 2016 in Riga, Latvia, followed by speaking pit stops at the SMXL Milan 2016 in Italy and Congress Content Marketing…

Double the Organic Traffic. 68% More Conversions. Keeping it Cool.

Ray N. Welter Heating provides HVAC, heating and air conditioning services for the Minneapolis/St. Paul metro area. The company prides itself on localized service, and seeks to portray themselves as HVAC experts in the Twin Cities market.

Join Lee Odden for Two Stellar Presentations at September’s Content Marketing World in Cleveland

After only a week back on Minneapolis soil, TopRank Marketing CEO Lee Odden will be setting off for the biggest content marketing conference on the globe; Content Marketing World. This year, Lee will be presenting not once, but twice at the 2016 Content Marketing World conference. Over the past few years, Content Marketing World has…

How a Leading Predictive Analytics Company Increased Conversions by 186%

Current Situation: EverString™, a leading predictive analytics marketing company, recently engaged TopRank Marketing for assistance with their Digital Advertising program. EverString had been facing lowered volume and rising costs within a highly competitive industry. They were experiencing unusually low conversion rates with their branded keywords with high costs per lead when compared to overall account…

Lee Odden Presents on B2B Influencer Marketing at Uberflip Experience Toronto

TopRank Marketing CEO and digital marketing conference globetrotter Lee Odden will soon be touching down in Toronto, Canada to take part in The Uberflip Experience 2016 content marketing event Aug. 24-25, 2016. Lee was selected as one of only a few speakers to kick off Uberflip’s exciting new conference. What is The Uberflip Experience 2016?…

See How One Company Optimized Advertising for Mobile & Hit a 100%+ Increase in Leads!

Current Situation: A leading university in Florida wanted to drive enrollment via digital advertising and launched a campaign on Google AdWords. Once entering the higher education search market place, it become apparent that competitive pressures where making visibility difficult. Low visibility coupled with high CPC’s were making for an ineffective program considering their marketing goals.…

How an Infotaining and Influencer Activated Co-Marketing Campaign Drove a 500% Increase in Leads

Marketers are faced with increasing competition as more and more brands are creating high quality content on a consistent basis. To stand out in a sea of content, many companies are incorporating influencers into their content marketing strategy. At TopRank Marketing, we create content driven influencer marketing programs for ourselves and our customers as part of what we…

Leading Chronic Care Management Services Provider Reduces Average CPL by 69%

A leading chronic care management services provider and long-time client of TopRank Marketing enlisted our help to revamp its existing PPC program. The goal was to increase leads and targeted traffic by increasing access to the right buyers at the right stages of the buying cycle. The results? Better than we could have imagined. Objective: Increase access to…

Lee Odden to Tackle How to Identify, Qualify & Recruit Effective Influencers at #SMMW16

TopRank Marketing CEO Lee Odden has been a longtime proponent of incorporating influencers into content marketing as part of an integrated digital marketing strategy. Not only is he often cited as a top digital marketing expert himself, but our agency TopRank Marketing provides successful influencer content marketing solutions for some of today’s top B2B and…