On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:
Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010
Despite being an ever-expanding and constantly evolving industry, finding and securing a job in public relations (PR) remains a challenging endeavor. This fact was not lost on the Public Relations Society of America (PRSA). As a service to public relations professionals, the PRSA enhanced the usability of its Jobcenter. Of course, before PR professionals could use the Jobcenter to find jobs, the Jobcenter itself had to be found by PR professionals.
The following search engine optimization case study illustrates how TopRank® Online Marketing helped secure targeted keyword rankings for the PRSA Jobcenter, leading to visitor referral increases exceeding 400%.
Personalized search from Google, a new innovation ensuring search results are targeted to you and you alone, is causing shockwaves of uncertainty in regards to how it relates to Search Engine Optimization.
In reality, personalized search has been in play for well over a year, customizing search results for signed-in users based on everything from geography to browsing history. The difference now is that personalized search is in play whether or not users are logged into any Google account.
Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of January, 2010? Here you go:
ClickZ Social Media All-Stars 2009 – TopRank Marketing CEO Lee Odden was included in this list of 20 “luminaries and pioneers of the social media frontier” by ClickZ author and author of Socialnomics, Erik Qualman. Erik got a little creative and blashpemous and assigned Odden as a DH for the American League of social media all stars. (The MN Twins are of course, in the National League)
Which notable industry publications and blogs mentioned TopRank® Online Marketing the second half of December, 2009? Here you go:
American Express OPENForum – 80 Small Business Twitterers You Should Be Following. TopRank’s Lee Odden was cited in this list of helpful Twitter users for small business information.
pamorama – 40 Social Media Blogs You Should Be Reading. TopRank’s Online Marketing Blog is included in this list of social media content blogs along with Chris Brogan, Scott Monty and Mashable. TopRank’s Adam Singer is also included with his personal blog, The Future Buzz.
Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:
DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.
Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.
Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.
Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.
Blogs are ranked according to:
Number of posts in last quarter that pertained to a content marketing topic
Blogs posting 3 or more days per week receive the highest number of points
If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.
There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.
Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:
WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.
WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:
The audio on this interview is pretty low, so you’ll need to turn it up a bit. The one downside to a Flipcam
