TopRank Internet Marketing News

What is the best social media monitoring tool? [infographic]

The 15 Most Popular Brands On Facebook. Via Business Insider.

Social media ROI: How 3 hospitals master the metrics. Via Ragan.

Social Media Measurement: Moving forward with the data and tools at hand. Via Marketing Sherpa.

How To Measure B2B Demand Generation. Via B2B Marketing Insider.

A Hint of What Google’s Social Network Might Look Like?. Via SEO by the SEA.

How to Build Marketing Content Around B2B Buying Triggers. Via MarketingProfs.

Marketers rely more heavily on SEO to increase website traffic. Via eMarketer.

Optimizing Social Media Pages for Search. Brands must ensure the content and conversations they create can be found. Via eMarketer.

Amazing video showing data visualization. The same technology is what makes Google Analytics Motion Charts work.

Your Guide To The Royal Wedding 2011, Social Media Style. The last time Britain had a big Royal Wedding, one didn’t tweet about it, Facebook about it, Flickr about it and certainly didn’t air it on YouTube. One couldn’t. These things didn’t exist. But the 21st century British Monarchy is hip to the social media channels of today. Here’s how people tuned in to the Royal Wedding today, via social media. Via Search Engine Land.

Ask yourself:

• Am I regularly publishing high quality, original content on my website?
• Would a new reader find my website content useful and engaging?
• As a new reader, would I trust the content that I see on my website?

A negative answer to any of the questions above could spell trouble.  In fact, it was these types of questions that helped to shape Google’s new algorithm, referred to as both Google Panda and Google Farmer.

It’s been widely reported that nearly 12% of websites worldwide have been affected by Google’s update – the search giant’s boldest attempt yet to filter low-quality content sites (or so-called ‘content farms’) out of the highest ranking positions.

The Mobile Movement: Understanding Smartphone Consumers – New Study by Google and Ipsos OTX.

Yahoo Sells Delicious To YouTube Founders Chad Hurley and Steve Chen via a “new Internet company, AVOS.” Via TechCrunch.

Facebook investors to offload $1 billion valuing it at $70 BILLION. Sellers have lowered their price after previously trying to offload shares at a price that valued the company at $90 billion, which would make Facebook more valuable than Time Warner Inc. Via Reuters.

News curation: finally, social media’s killer app? Facebookers share 30-billion plus pieces of information each month, and Twitter users output 1 billion tweets weekly – an overwhelming amount of information. Curation tools are changing all that. Via Fortune Tech.

The Curation Economy And The Three Cs Of Information Commerce. More wisdom from Brian Solis, this time in the form or his forward to a new book by Steve Rosenbaum, author of Curation Nation. Via Fast Company.

How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Via eMarketer.

Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’. Via TechCrunch.

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London.

Best Practices for Engaging With Consumers Through Social Media. Via WSJ.

Timeline of major Google algorithm updates 2003 – 2011. Via Level 343.

Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs.

If you use Majestic SEO for link tracking and research, then get ready to get more out of Majestic with this Advanced Reports Tutorial. Via Majestic SEO.

How CISCO Integrates Social Media in the Organization – Via Dado Van Peteghem on Slideshare.

The new Google Analytics Beta – a detailed review. Via Smart Insights.

Shoppers Use Search to Find Deals. Three-quarters (74%) of US adult online shoppers use online tools to find deals, and the highest percentage (50%) use search engines, according to a March 2011 survey conducted by RetailMeNot.com and Harris Interactive. Via MarketingCharts.

New Google News. Automatic Personalization and Recommended Sections in Google News. Via Google News blog.

Social Media for SEO vs. Customer Engagement. Filling the sales funnel and creating customer experiences are two different things but both can be achieved through integrated social SEO and content marketing. Via Online Marketing Blog.

Amazon Server Troubles Take Down Reddit, Foursquare & HootSuite. So much for high availability hosting. Amazon’s data center issues affected a huge amount of social web activity and nearly 24 hours later, they’re still not back online. A boon for Akamai. Via Mashable.

Social Media Usage By SMBs Often Ad-Hoc. Really?  #sarcasm The social web is as mysterious and new to small business marketers now as SEO was 10 years ago. They’re pushing to see what pushes back in the form of marketing value without any coordinated effort or strategy in most cases. That’s a costly way to go about marketing your business. Luckily, experienced agencies like TopRank Online Marketing are here to help Via Information Week.

Interview on Social Media and B2B Marketing with TopRank Online Marketing CEO Lee Odden for Web Marketing Today.

eBay Acquires Location-Based Media And Advertising Company WHERE.  Clearly a trend, retail giants are investing heavily in social and mobile technologies. Via TechCrunch.

New report: Marketing to the Mobile Shopper by Arc Worldwide, 50% of U.S. adults are mobile shopping and 51% of consumers are more likely to purchase from retailers that have a mobile-specific website. However, only 4.8 percent of retailers actually have one.  Web retailers who have a mobile-specific website can increase consumer engagement by 85%.   Via Leo Burnett.