Online Marketing Programs Expand As SEO & Paid Search Boost Conversions

In data cited by Forrester Research, US search marketing spend approached nearly $16 million in 2009. Per the graph below, this number is expected to rise exponentially, nearly doubling in size by 2014:

The reason behind this rapidly increasing budget allocation can be summed up succinctly and powerfully: return on investment. In a survey by eMarketer, 53% of senior level marketing executives across multiple industries point to Search Engine Optimization as the most effective online marketing tactic for generating conversions, while 49% point to paid search.

TopRank® Online Marketing, a leading online marketing consultant, witnessed this growth firsthand as it welcomed several new and diverse clients in late 2009.

Discover more about these clients below and the online marketing services TopRank is providing:

Online marketing programs for Archway include SEO, paid search and email marketing.

Archway provides marketing fulfillment services to Fortune 1000 companies, and has for nearly 50 years.  Online marketing services and consultation from TopRank will be designed to help Archway attract highly qualified Fortune 500 prospects.

Online marketing programs for Datatrend include SEO, paid search and blog marketing.

Datatrend helps companies design and implement IT solutions and optimize IT environments.  An online marketing program developed by TopRank will help Datatrend create and optimize the content necessary to generate sales-ready conversions.

Online marketing programs for ReliaCloud include SEO and social media marketing.

ReliaCloud is a leading provider of cloud computing services.  Via an online marketing program blending SEO and social media marketing, TopRank will help ReliaCloud build industry credibility and drive customer acquisition.

Online marketing programs for To-Increase include SEO, blog marketing and social media marketing.

To-Increase is a global ISV and Microsoft Gold Certified Partner of Microsoft Dynamics solutions.  SEO consulting provided by TopRank will help To-Increase secure rankings in the online Microsoft Dynamics marketplace, while blog and social media marketing services will help create messaging that resonates with sales-ready prospects.

Online marketing programs for Trilliant include SEO, blog marketing and social media marketing.

Trilliant provides intelligent network solutions and software to utilities for advanced metering and Smart Grid management.  TopRank will be providing Trilliant with the strategic consultation necessary to secure rankings and attract traffic to its soon to be launched website.

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Learn more about the online marketing programs and consultation TopRank offers by downloading our Social SEO Guides.

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