If your website were to disappear from Google tomorrow, what would that mean to your online marketing program?
With over 80% of search market share, in addition to highly popular properties such as YouTube, Gmail and Blogger.com under its umbrella, life without Google is an idea that grows more terrifying the more it is considered.
While a Search Engine Optimization (SEO) program will focus heavily on Google, a holistic digital marketing plan will be built with an inherent understanding of the importance of channel diversification. And in today’s online marketplace, this diversification can best be personified by the social web.
This June 25th at Online Marketing Summit, Minneapolis, TopRank® Online Marketing CEO Lee Odden will detail how to create content for the social web that supports, yet is independent of, Google and other search engines. Odden’s presentation, Beyond Google: SEO and The Social Web, will be offered as the morning keynote during this summit. Readers of this post may enter the code ‘TOPRANK20’ for 20% off registration.
Attendees of this keynote will learn how diversifying search marketing programs with social tactics will support:
- Enhanced presence throughout the digital landscape
- Long-term, meaningful relationships with customers online
Odden’s morning keynote is scheduled for 9am on Friday, June 25th.
Online Marketing Summit
Friday, June 25th, 2010
Ramada Plaza Minneapolis
1330 Industrial Boulevard
Register For This Summit
Enter TOPRANK20 For 20% off registration
Learn more about the marketing programs offered by TopRank® Online Marketing by downloading our Social SEO Guides.