Acknowledging that the rules of Public Relations (PR) have changed is something entirely different than entering the field of play. Put another way, when social media makes it possible for anyone to create and publicize their own news, how can today’s PR professionals ensure these actions help – rather than hinder – the PR goals of their clients and organizations?
On Thursday, December 2nd, Public Relations Society of America (PRSA) Minnesota will help today’s professionals master the new rules of PR as it hosts the 2010 Professional Practices Conference, Engagement: There’s A Map For That!
Presenting a Social Media Content Breakout Session during this conference will be TopRank® Online Marketing CEO Lee Odden.
Designed to help professionals feeling woozy from trying to operate within the blurred lines of social media and PR, Odden’s session will arm attendees with the insight needed to:
- Overcome the hurdles of integrating social media tactics into PR campaigns
- Leverage social SEO to increase story reach and audience engagement
- Implement and measure the success of social campaigns
Odden’s presentation at this half-day event runs from 10:30-11:15am.
PRSA Minnesota 2010 Professional Practices Conference
Engagement: There’s A Map For That!
December 2nd, 2010
7:30am – 2:30pm
5418 Wayzata Blvd
Golden Valley, MN