Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change.
An outcome of this change is the morphing of traditional public relations and online public relations into one all-encompassing PR landscape. Quickly learning to navigate this PR landscape is the new, essential skill set that will ensure communications professionals meet the objectives of their clients and organizations.
Guiding these PR professionals will be TopRank® Online Marketing CEO Lee Odden, courtesy of a boot camp and workshop at this month’s PRSA 2010 International Conference, Powering PRogress, in Washington, D.C.:
Sunday, October 17th – 8am – Noon EST
SEO Boot Camp for Communicators
As PR related material ranging from news stories to press releases multiplies daily online, the importance of creating content that can easily be found by both readers and search engines becomes increasingly important. This half-day boot camp will illustrate how Search Engine Optimization (SEO) fundamentals transform merely compelling stories into engaging content designed to be visible throughout the web. Attendees will leave this boot camp prepared to meet communications objectives and outpace the competition as they learn to:
- Create an SEO strategy
- Research and leverage keywords that resonate with an audience
- Optimize news and social media content for journalists, analysts and bloggers
- Implement Web and social media analytics designed to measure success
Monday, October 18th – 11:30am – 12:45pm EST
Advance Your SEO Skills With Social Media Optimization
By mastering navigation of social media channels, PR professionals are mastering communication with an unprecedentedly engaged audience. Attendees to this workshop will learn how to:
- Leverage social SEO to increase story reach and audience engagement
- Optimize communications through channels including LinkedIn and Twitter
- Implement and measure success with free and low-cost social SEO tools
Visit Online Marketing Blog for details regarding a chance to win two free full day passes to this conference.
PRSA International Conference
October 16 – 19
Register For This Event