As software companies inherently work with digitally based products, it can be argued that software companies have an inherent advantage within the digital marketplace.
Of course, the inherent disadvantage of this scenario is a digital space flooded with competition. Nearly every software company that inhabits space online must constantly be on-guard against potentially hundreds of competitors competing for mindshare.
For the two companies below, both of which have renewed Search Engine Optimization (SEO) programs with TopRank® Online Marketing, this increased competition will be far less of a worry:
Axonom specializes in providing enterprise-wide relationship automation modules for Microsoft Dynamics CRM. In continuing its SEO engagement with TopRank, the company will be continuing to build relationships with customers and prospects pulled to Axonom website via Microsoft CRM-branded and non-branded solution based keywords.
Help/Systems develops, markets and supports leading System i software solutions, including job scheduling and message management software. In addition to enhancing keyword rankings and search traffic, a renewed SEO program with TopRank will focus on enhancing online inquiries from targeted prospects.
Learn more about the B2B SEO and social media marketing programs offered by TopRank by downloading our Social SEO Guides.