TopRank Internet Marketing News

When it comes to new media: what happens in Vegas doesn’t stay in Vegas, it ends up on the social web.  TopRank is pleased to be kicking off 2013 with NMX (formerly Blogworld) in Las Vegas, NV.  NMX offers a virtual smorgasbord of new media topics ranging from blogging, podcasting, web TV and video, to social business and beyond.

Attendees are in for three days filled with applicable tips, tricks, and tactics that can be applied to their individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) will be giving a solo presentation titled “War of Words: Myth-Busting Social, SEO & Content” which which will identify and bust the most common myths about SEO, Social Media and Content Marketing and provide attendees with examples of how an integrated approach to online marketing will win the war for customers.

See TopRank at NMX 2013

Tuesday, January 8th, 2013
12:00pm – 12:30pm

Chris Brogan & Lee Odden on a panel at BlogWorld - Photo credit: (CC) Brian Solis, www.briansolis.com and bub.blicio.us.

Where do you go when you’re throwing around the idea of purchasing a new product for yourself or making a business investment in a solution?  It’s safe to assume that the majority of people would say that is a no brainer.  You go online!  A recent study shows that over 44% of B2B marketers are utilizing blogs as a marketing channel.

How can you make sure your blog stands out in a sea of content online?  TopRank CEO Lee Odden will  provide insight into using your blog as an engagement tool for your audience.   Odden’s presentation “Optimize and Socialize You Way to Better Blogging” will emphasize the importance of combining both an optimized and a social element to boost your traffic and increase your reach while providing scalable and engaging information that audiences can apply to their own business.

John Jantsch & Lee Odden at BlogWorld New York 2011 - Photo thx to @ducttape

Blogs are perfectly suited as social media information hubs for companies or individuals that want to dominate their niche online. TopRank Online Marketing has been an active proponent and pioneer of blog marketing as the centerpiece of social content strategy for many years. We’ve been working with companies ranging from B2C retailers like J&O Fabrics to Fortune 15 company, McKesson on blogging, social media and SEO with impressive results.

At the recent BlogWorld Expo conference in New York, TopRank’s CEO Lee Odden provided attendees with a peek into that insight with a blueprint and examples of the role blogs can play in an integrated search, social media and content marketing strategy that directly influence business outcomes. As the lead writer (2,100+ posts) and editor for one of the most popular marketing blogs on the internet and consultant to numerous successful blogs for B2B brands, Odden had plenty of first hand insights to share.