TopRank Internet Marketing News

The future of public relations relies heavily on interacting with individuals and companies online.  Building awareness and  brand recognition is only the first step.   What are you doing to make your news content and brand story easily found and talked about online?  In order to reach journalists, analysts, bloggers and influentials on the web, it’s essential that Public Relations and Communications professionals understand the role search and social media play with influencing information discovery, consumption and sharing.

At the annual PRSA International Conference on October 17th, TopRank Online Marketing CEO Lee Odden will provide Public Relations and Corporate Communications professionals with an exciting new roadmap to help “Optimize and Socialize” news content for better discovery through search and social media.

On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:

To read about each of the tips Lee will be presenting and to see a copy of the PowerPoint deck, visit “The Top Search Engine Optimization Tips for Public Relations“.

On October 16th, TopRank CEO Lee Odden will be presenting a Workshop on search engine optimization and public relations at the DMA08 annual conference in Las Vegas.

Search Marketing and Online Public Relations

The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.

Workshop attendees will learn about:

• Media consumption trends
• Intersection of SEO/PR
• Why optimize news?
• PR content optimization
• Press release SEO
• Online newsroom
• Blogger relations
• Online reputation management
• Online PR metrics

TopRank has been asked to program and moderate a session on Search Engine Optimization and New Media at Blog World Expo in Las Vegas.

TopRank CEO Lee Odden will be moderating audience questions and initiating topic discussion with a tier one panel of SEO and blogging experts including: Stephan Spencer of Netconcepts, Brian Clark of Copyblogger.com and Michael Gray aka graywolf of Atlas Web Services and wolf-howl.com.

Blog World Expo will be held in Las Vegas at the Las Vegas Convention Center September 20-21, 2008.

TopRank provides business blog consulting, optimization and marketing services to small and large corporations in the U.S. and Canada.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

Offical Session Description:
The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.

TopRank CEO Lee Odden has been tasked with presenting on two sessions at the 2008 Search Engine Strategies conference in San Jose, CA August 20, 2008.

• SEO Through Blogs & Feeds - Blogs are the “Swiss Army Knife of Internet Marketing” and Odden will be presenting several case studies and tips for successful blog marketing as part of a search engine optimization program.

• News SEO – Winning strategies for online marketing include a holistic approach including digital asset optimization. Odden will present strategies for combining the optimization and promotion of an organization’s digital assets for both SEO and public relations benefit.

Search Engine Strategies
San Jose Convention Center
San Jose, CA
Aug 18-22, 2008
Information and Registration

TopRank provides a holistic mix of search engine optimization, online public relations and business blog consulting services for Fortune 1000 companies.