TopRank Digital Marketing News

On October 28th, TopRank Sr Account Manager Jolina Pettice will join a panel which aims to help digital publishers and advertisers better optimize and promote digital assets.

The panel, as part of the  Digital Publishing & Advertising Conference II, is entitled:
Publisher Track: SEO: Is Finding Your Inner DAO the Answer?

Digital Asset Optimization ensures that search engines pick up all of your content: videos, animation, podcasts, message boards, maps, images, and other non-text based files. Every search engine now offers media specific searching for users. So how can you apply Digital Asset Optimization to gain an increased presence and drive more traffic to your digital content? What do you need to know about getting the most from your DAO? If you want to channel your inner DAO, this session will help you find it.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

TopRank’s CEO, Lee Odden, was asked to contribute an article on next generation search engine optimization which was published June 3rd in the SearchBuzz column. Companies need to consider all digital assets in their online marketing programs in order to remain competitive and to take advantage of new search channels.

“One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithms (albeit more gradual than large, singular events) and consumer search behavior, as well as the introduction of evolving search channels such as social search and the semantic Web.”

TopRank Online Marketing CEO, Lee Odden, was quoted in PROFIT’s Trends That Mean Business section for his view on Digital Asset Optimization.

Unlike text-focused SEO, DAO is the process of making all of your digital assets, from text and photos to audio and video, more visible to search engines.

“People now expect to see formats like video in search results” says Lee Odden of TopRank. “If you’re not making it easier for search engines to find you, you’ll be at a disadvantage because your competition is going to do it.”

Read the full article at PROFIT

Promote Content, socialize online and unify with univeral search

Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt.

TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write an article for small businesses on how to take full advantage of search marketing without a full budget. By taking inventory of all a company’s digital assets, optimizing and promoting them on relevant channels, businesses of all sizes can gain a competitive advantage.