TopRank Internet Marketing News

The world of Search Engine Optimization (SEO) is constantly evolving. Marketers are challenged with keeping pace with the latest SEO strategies, including pay-per-click, keyword research, mobile optimization, link building and video optimization. That’s where SES New York comes in.

March 22-26, 5,000 SEO experts and digital marketers will gather in New York to network and share search engine strategies and insight.

On hand at SES New York will be TopRank® Online Marketing CEO Lee Odden, who will be participating in two sessions:

Tuesday, March 23, 10:45-11:45 am
Beyond the Crawlers: Digital Asset Optimization

In this session, learn how the new “blended” search results pages affect your marketing strategy. Do these changes mean major search engines are eager to keep the “second click” on web properties owned by themselves?

Moderator:
Richard Zwicky, Founder & CEO, Enquisite

On October 28th, TopRank Sr Account Manager Jolina Pettice will join a panel which aims to help digital publishers and advertisers better optimize and promote digital assets.

The panel, as part of the  Digital Publishing & Advertising Conference II, is entitled:
Publisher Track: SEO: Is Finding Your Inner DAO the Answer?

Digital Asset Optimization ensures that search engines pick up all of your content: videos, animation, podcasts, message boards, maps, images, and other non-text based files. Every search engine now offers media specific searching for users. So how can you apply Digital Asset Optimization to gain an increased presence and drive more traffic to your digital content? What do you need to know about getting the most from your DAO? If you want to channel your inner DAO, this session will help you find it.

The panel includes:
Moderator: Noah Elkin, Vice President of Corporate Strategy, Steak

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

Offical Session Description:
The hot new acronym in the search space is DAO — Digital Asset Optimization. With the advent of universal or blended search, it’s imperative that publishers optimize all forms of content, not just web pages. This includes images, video, press releases, PDFs, etc. This session will cover best practices for leveraging all your digital assets to drive traffic to your website. We’ll also touch on strategies and tactics for capitalizing on the emergence of mobile search.

TopRank CEO Lee Odden has been tasked with presenting on two sessions at the 2008 Search Engine Strategies conference in San Jose, CA August 20, 2008.

• SEO Through Blogs & Feeds - Blogs are the “Swiss Army Knife of Internet Marketing” and Odden will be presenting several case studies and tips for successful blog marketing as part of a search engine optimization program.

• News SEO – Winning strategies for online marketing include a holistic approach including digital asset optimization. Odden will present strategies for combining the optimization and promotion of an organization’s digital assets for both SEO and public relations benefit.

Search Engine Strategies
San Jose Convention Center
San Jose, CA
Aug 18-22, 2008
Information and Registration

TopRank provides a holistic mix of search engine optimization, online public relations and business blog consulting services for Fortune 1000 companies.

A blog entry by TopRank’s CEO Lee Odden on how companies can lower customer support costs by optimizing product manuals, frequently asked questions and knowledge base resources online with search engine optimization was cited by UK based Direct News:

Industry commentator Lee Odden, writing for his Online Marketing Blog, notes there are a number of benefits to SEO outside of boosting sales.

As well as raising credibility, ensuring a website is visible within search engines encourages journalistic interest from reporters conducting research, he states.

Furthermore, it is a pro-active tool for managing online reputations, Mr Odden continues.

“Add the improved PR and lead/sales generation benefits on top of that and it’s easier to see why optimising and promoting website content should be a key component of any online marketing programme,” the search marketer adds.

Read the full article on Direct News and the original blog post, “When SEO Isn’t For Increasing Sales“.

TopRank’s CEO, Lee Odden, was asked to contribute an article on next generation search engine optimization which was published June 3rd in the SearchBuzz column. Companies need to consider all digital assets in their online marketing programs in order to remain competitive and to take advantage of new search channels.

“One of the few things to be counted on in search marketing is that there will be change. That change comes in many forms including search engine algorithms (albeit more gradual than large, singular events) and consumer search behavior, as well as the introduction of evolving search channels such as social search and the semantic Web.”

Read the full article,”SEO Evolved: Digital Asset Optimization”

TopRank provides Fortune 1000 companies with strategic internet marketing consulting, training and implementation services including SEO and digital asset optimization.

Promote Content, socialize online and unify with univeral search

Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt.

TopRank CEO, Lee Odden, was tapped by Target Marketing Magazine to write an article for small businesses on how to take full advantage of search marketing without a full budget. By taking inventory of all a company’s digital assets, optimizing and promoting them on relevant channels, businesses of all sizes can gain a competitive advantage.

This article offers several practical examples of small businesses leveraging their distinct media and digital assets for both channel specific promotion as well as contributing to the overall search engine optimization effort.