TopRank Internet Marketing News

If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss.  We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of Melanie Mitchell, SVP of Search at Digitas, and serving as the Marketing Master for three sessions at the next ad:tech conference.

If you are trying to best a competitor’s success, you should definitely do exactly what they do.  Borrow their site structure, use their keywords and blog about what they blog about.  Then, when they go out of business, you’ll be right there to take over.

Now that you’ve been weakened with sarcasm, it’s time to accept the hard truth.  You may or may not best the success of a competitor that is exponentially farther ahead of you in digital marketing channels.  But one surefire recipe for failure is to try to walk directly in your competitor’s footsteps.

Which notable industry publications and blogs mentioned TopRank® Online Marketing the first half of December, 2009? Here you go:

DMNews – Showcasing creative solutions from H&R Block, PRSA, Cole Haan, TopRank and client, PRSA were cited as a success story for SEO in this feature on DMNews.

Everything PR – Top 100 PR Websites and Resources of 2009. TopRank’s Online Marketing Blog was included in the PR and Media Blogs section along with Chris Brogan, Brian Solis and Richard Edelman.

Social on the Inside – Lee Odden interviews Rick Mahn Social Media Breakfast Minneapolis. Fleishman-Hillard’s Digital Practice VP, Jessica Smith cites and comments on an interview with the founder of SMBMSP.

Where was TopRank® Online Marketing talked about on the web the second half of November, 2009? Here you go:

WebProNews Video – Search + Social = Better ROI. Video interview with TopRank CEO Lee Odden by Michael McDonald of WebProNews during Pubcon.

WebmasterRadio PRSA09 – Search Engine Optimization In Your PR Campaign. TopRank’s Lee Odden was interviewed by Maria Reitan, Senior Principal at Carmichael Lynch Spong along with Greg Jarboe of SEO-PR on the intersection of Search Engine Optimization and Public Relations during the 2009 PRSA International conference.

Where was TopRank® Online Marketing talked about on the web the second half of October, 2009? Here you go:

TechCrunch – Digg Acquires Kevin Rose Side Project Wefollow. TopRank’s CEO Lee Odden was shown as one of the top 10 SEOs on Twitter according to the new wefollow ranking alogorithm.

SmartBrief on Social Media – 10 time-tested ways companies can use social media. TopRank’s Adam Singer posted ten ways social media has proven it’s worth and the story was picked up in the “Takeaway” section of SmartBrief.  The post was also picked up by socialmediaBiz, Alltop HolyKaw, Ragan’s PR Daily & Technorati – Hottest Small Business Blog Posts. Well done Adam!

Where was TopRank® Online Marketing talked about on the web the first half of October, 2009? Here you go:

• Technorati – Top Business Blogs. Top Small Business Blogs – TopRank’s Online Marketing Blog is ranked a top 30 business blog and the #1 small business blog by Technorati.
• Multi-Lingual Search – Lee Odden visits WebCertain. TopRank visited the York, England offices of WebCertain and was subsequently quizzed by a roomful of international SEOs on social media topics.
• Search Engine Watch – eMarketer Report Says Keep Video Ads Short and Relevant. Lee Odden’s review of the book YouTube and Video Marketing an Hour a Day” was cited in this article.

Where was TopRank® Online Marketing talked about on the web the week of August 17th 2009?  In all the right places, there’s no doubt:

• ClickZ – SES: Managing Social Media. Roundup of social media sessions including Black Hat White Hat Social Media in which TopRank CEO Lee Odden participated.
• WebProNews – (Video) Embracing Real-Time Marketing. TopRank CEO Lee Odden is interviewed by Mike McDonald on the emerging trend in real-time marketing and the ClickZ “In the Now” panel with Technorati CEO Richard Jalichandra, Meebo COO Martin Green, YouTube Vice President Steve Grove and founder of Stwittergy, Ricardo Guerrero.

Where was TopRank® Online Marketing talked about on the web the week of August 10th 2009?  The following roundup of news links will answer exactly that:

• SES YouTube Channel – (Video) Lee Odden discusses the integration of social media and SEO at SES San Jose 2009 with Greg Jarboe. Video interview with TopRank’s CEO during the Search Engine Strategies conference in San Jose.
• BtoB Magazine – SES SJ: Charlene Li Keynote – Preparing For The Future Of Search. TopRank’s Blog coverage of a Search Engine Strategies conference keynote is cited.

Where was TopRank® Online Marketing talked about on the web this week?  The following roundup of news links will answer exactly that:

• The Deets - Yet Another Take on Minnesota’s Social Media Innovators. TopRank CEO listed amongst a list of top social media innovators in Minnesota.
• everything PR - Top 50 PR Professionals You Should Be Following On Twitter. TopRank CEO @LeeOdden listed as a top 50 PR professional on Twitter.
• SmartBlog on Social Media – Today’s Bonus Tracks: Rethinking the Rules. A TopRank Blog post by Adam Singer was featured in a post about the longevity of social media optimization rules.