Direct News UK: SEO For More Than Sales
Tuesday, July 8th, 2008 | Filed under New @TopRank, Press, TopRank News.
A blog entry by TopRank’s CEO Lee Odden on how companies can lower customer support costs by optimizing product manuals, frequently asked questions and knowledge base resources online with search engine optimization was cited by UK based Direct News:
Industry commentator Lee Odden, writing for his Online Marketing Blog, notes there are a number of benefits to SEO outside of boosting sales.
As well as raising credibility, ensuring a website is visible within search engines encourages journalistic interest from reporters conducting research, he states.
Furthermore, it is a pro-active tool for managing online reputations, Mr Odden continues.
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