TopRank Internet Marketing News

Posts Tagged ‘eEmpACT’

B2B Branding Helps TopRank Clients Achieve Business Goals

Thursday, March 25th, 2010 | Filed under Client Spotlight, New @TopRank.

Examples of strong branding, whether it’s the ‘Uncola’ or the ‘Freshmaker’, light fires in the minds of consumers that are rarely extinguished. Can the same branding principles used by B2C companies, including personification of a company and persistence of messaging, help B2B businesses achieve their marketing goals?

Below, learn how B2B branding is helping three clients of TopRank® Online Marketing achieve their business objectives:

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Powder-Solutions, distributor of an industrial pipe connector used to enhance safety and sanitation in bulk powder processing plans, sought to humanize its image.

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Email Marketing Added To Renewed Search Marketing Program for eEmpACT & Bond Talent US

Friday, February 5th, 2010 | Filed under Client Spotlight, New @TopRank.

For nearly twenty years, staffing software provider eEmpACT, along with parent company and recruiting software developer Bond Talent US, have delivered to the needs of top staffing and human resources professionals nationwide.

Despite a downturn in the staffing industry in 2009, an Internet marketing program developed by TopRank® Online Marketing enabled eEmpACT to achieve new highs in search rankings and website inquiries. By renewing engagements with TopRank, and adding results-driven email marketing into the mix for Bond Talent US, both companies are well-positioned for success in 2010.

Continue Reading Email Marketing Added To Renewed Search Marketing Program for eEmpACT & Bond Talent US

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