St. Paul Pioneer Press: TopRank Weighs In On Social Media Marketing Campaign By Ford
Tuesday, July 28th, 2009 | Filed under New @TopRank, Press, TopRank News.
Memorable social media marketing campaigns can be described several different ways, from side-splittingly comical to thought-provokingly serious. But unless a campaign can be described as strategic, memorable or not, it will be difficult to describe it as successful.
In the article, “Social Media Spreads The Word…For Ford”, Colleen O’Connor covers the Ford Fiesta Movement. This article, syndicated by the St. Paul Pioneer Press, features insight by TopRank® Online Marketing CEO Lee Odden.
The Ford Fiesta Movement, a social campaign leveraging funny videos, is the company’s effort to reach a market of socially vibrant ‘millenials’ (ie those born between 1979-95, 11,000 of which reach driving age each day).
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