Google RankBrain: Content Truly Reigns Over the SEO Landscape

Welcome to the democratization of content and information. RankBrain is the super smart three month-old brainchild of five Google engineers and a deep-learning expert. What’s come to fruition after an arduous year of research and development (along with Google’s five year-long movement toward A.I.), is Google’s recent incorporation of Artificial Intelligence into their latest 2013…

PRNews’ Google Conference: TopRank Marketing to Present on SEO for PR Pros

Where is the first place you look to find the answer to almost anything? Chances are, you said “Google.” And chances are that if Google was your answer and you also work in PR and digital marketing, you should know about PRNews’ Google Conference. TopRank Marketing’s own Evan Prokop is presenting at the conference on…

Upcoming Webinar: Social Media 2013: What Site Are Most Important to Marketers This Year

Social media’s quickly evolving landscape leaves many brands and marketers scratching their heads trying to figure out which direction to go.  Luckily, Target Marketing has tapped into the minds of TopRank CEO Lee Odden (@leeodden) and VP & CMO of Zinio Jeanniey Mullen (@jeannieymullen) for some answers. No matter where you are on the social…

7 Basic SEO Tips to Improve Search Visbility Where Customers Are Looking

Most marketers understand the importance of setting goals, understanding audience and making a plan for improving their search engine visibility. But despite the need for that strategic approach, online marketers are hungry for individual tips and best practices. At TopRank Online Marketing, we understand the need for both and cover the strategy in-depth at Online…

Online Marketing News You Can Use May 6, 2011

Excellent content checklist incorporating SEO and Social Media promotion from Content Marketing Institute. (pdf) Facebook to Buy Skype? Now that would be BIG. Two reliable sources say Facebook CEO Mark Zuckerberg is talking to Skype about either buying the company or forming a joint venture, according to Reuters. Via Mashable. According to Reuters, Google is…

Online Marketing News You Can Use April 28, 2011

The Mobile Movement: Understanding Smartphone Consumers – New Study by Google and Ipsos OTX. Yahoo Sells Delicious To YouTube Founders Chad Hurley and Steve Chen via a “new Internet company, AVOS.” Via TechCrunch. Facebook investors to offload $1 billion valuing it at $70 BILLION. Sellers have lowered their price after previously trying to offload shares…

Online Marketing News You Can Use April 25, 2011

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London. Best Practices for Engaging With Consumers Through Social Media. Via WSJ. Timeline of major Google algorithm updates 2003 – 2011. Via Level 343. Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs.…

Video: How to Optimize News Content for Search

If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years. There aren’t many authorities in this area and recently, Maile Ohye from Google began…