TopRank Internet Marketing News

Excellent content checklist incorporating SEO and Social Media promotion from Content Marketing Institute. (pdf)

Facebook to Buy Skype? Now that would be BIG. Two reliable sources say Facebook CEO Mark Zuckerberg is talking to Skype about either buying the company or forming a joint venture, according to Reuters. Via Mashable. According to Reuters, Google is talking to Skype too.

Why online retailers will miss out on $18 billion this year. 71% of online shoppers abandon their carts, which translates to about $18 billion in lost revenue. The solution? Remarketing. For specifics, follow the 5 tips from Ross Kramer in the article. Via iMedia Connection.

The Mobile Movement: Understanding Smartphone Consumers – New Study by Google and Ipsos OTX.

Yahoo Sells Delicious To YouTube Founders Chad Hurley and Steve Chen via a “new Internet company, AVOS.” Via TechCrunch.

Facebook investors to offload $1 billion valuing it at $70 BILLION. Sellers have lowered their price after previously trying to offload shares at a price that valued the company at $90 billion, which would make Facebook more valuable than Time Warner Inc. Via Reuters.

How Engaged Is Traffic from Social Sites? Web users who follow links from social sites are less interested in their content. According to data from Outbrain, just over 10% of external referrals are from social media sites, compared with approximately 41% from search and nearly a third from other content sites. Via eMarketer.

Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’. Via TechCrunch.

Content Marketing Optimization — Digital assets, rich media, web pages, consumer opportunities. Interview with TopRank CEO Lee Odden at SES London.

Best Practices for Engaging With Consumers Through Social Media. Via WSJ.

Timeline of major Google algorithm updates 2003 – 2011. Via Level 343.

Three Steps to Generating Higher ROI From Content Marketing. Via MarketingProfs.

If you use Majestic SEO for link tracking and research, then get ready to get more out of Majestic with this Advanced Reports Tutorial. Via Majestic SEO.

If you know TopRank, you know we talk a lot about news optimization and leveraging Public Relations for SEO and Search Engine Optimization for PR goals. Online PR has been a core service offering of our agency for over 8 years.

There aren’t many authorities in this area and recently, Maile Ohye from Google began speaking on the topic at search conferences. She’s also recently posted this video giving specific advice and insight into how Google News works.