TopRank Internet Marketing News

In a recent post to Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes, “Focusing content creation efforts solely to serve Search Engine Optimization (SEO) purposes can be limiting. If the only purpose for creating content is for search engine visibility, the publishing web site may improve search traffic but disappoint when it comes to converting that traffic.”

In the blog marketing and content creation case study below, learn how the TopRank team leveraged this philosophy in the design and creation of a blog for audience response system provider IML. By keeping a bullseye-like focus on prospect and customer needs, TopRank has helped IML create an online resource that exists for the primary purpose of supporting overall business objectives.

Examples of strong branding, whether it’s the ‘Uncola’ or the ‘Freshmaker’, light fires in the minds of consumers that are rarely extinguished.  Can the same branding principles used by B2C companies, including personification of a company and persistence of messaging, help B2B businesses achieve their marketing goals?

Below, learn how B2B branding is helping three clients of TopRank® Online Marketing achieve their business objectives:

Ask the Powder Doctor
Powder-Solutions, distributor of an industrial pipe connector used to enhance safety and sanitation in bulk powder processing plans, sought to humanize its image.

IML Audience Response Systems

IML, a market leader in interactive audience response systems, offers the only wireless voting keypad to include a built-in microphone and live text messaging functionality.  Such innovative audience response systems are used in a variety of settings, from conferences and events to fundraising and silent auctions and are sought by meeting planners, coordinators, and corporate marketers across the U.S.

In their search to expand market awareness, web site traffic and sales, IML has engaged Minnesota based SEO firm, TopRank® Online Marketing, to develop and implement an internet marketing program focusing on search engine optimization (SEO), blog marketing, and digital public relations (PR) services.