TopRank Internet Marketing News

An optimized approach to online marketing and PR can have a very significant impact on your overall marketing success.  As consumers and media partners begin using different tactics and means of consuming, creating, and sharing information the way that you target them must also evolve.

On April 2nd, 2012 at PRSA’s Annual Digital Impact conference in New York TopRank CEO Lee Odden will be presenting a session on “Content Marketing & Public Relations: Optimize & Socialize to Persuade Your Audience to Act.” This session will teach you how to use marketing best practices to create a strategy that inspires your audience to share, purchase from, and recommend your brand online.  Other key tactics that will be discussed include:

• Developing personas for your target audience
• Instruction on researching social topics and keywords
• Discover tips for leverage your social networks to create strong relationships and promote your content

TopRank is pleased to announce that CEO Lee Odden will be presenting and moderating multiple sessions at SES London this coming week.  As our online marketing agency continues to expand and provide subject matter expertise to clients both nationally and internationally, we view this as a great opportunity to share our advanced knowledge and experience with marketers at all levels.

As always Odden’s presentation will be flush with high level consultative advice as well as practical and tactical tips to point you in the right direction.  If you’re interested in learning about how to avoid losing all the SEO value in your website during a redesign or change of content management system (and much more) you can’t afford to miss this premiere industry event.

Chicago is known for many things including the arts and being the home of the most well known mob boss of all time. This November we are excited to attend  SES Chicago with guns a’ blazing. This conference is flush with everything from expert advice on PPC, keyword research, SEO, social media, local marketing, mobile marketing, link building, content, optimization, usability, and so much more. With over 70 sessions at November’s conference there is a plethora of information for online marketers eager to learn more about present and future trends in the industry.

This year TopRank CEO Lee Odden will be moderating a session on “SEO Competitive Analysis” and will be speaking at two sessions on “The Convergence of Search, Social, and Content Marketing” as well as “Content Marketing Optimization.”  Here’s the lineup!

Wednesday, November 16
11:15am-12:15pm – The Convergence of Search, Social, and Content Marketing

If you’re an internet marketing professional looking for the latest in industry trends, practical tools, and tips for executing on your own PPC or SEO strategy, then ad:tech New York is an event that you should not miss.  We are pleased to announce that TopRank CEO Lee Odden will be following in the footsteps of Melanie Mitchell, SVP of Search at Digitas, and serving as the Marketing Master for three sessions at the next ad:tech conference.

When asked about serving as a Marketing Master at Ad:Tech New York, Odden had this to say: “It is an honor to be selected to program the Search Marketing track at such an important conference as ad:tech.  We are privileged to have a great team of presenters from some of the top brand marketers around including Intel, REI, Volkswagen and Salesforce.com.  Attendees will gain practical insight about integrated Paid Search as well as SEO that they can put in practice the same day.”

LinkedIn has long been the social media tool of choice by many professionals.  In the past it was used mostly as a contact database of everyone you have interacted with on a business level.  Recently LinkedIn has added some additional features that make it easier for marketers to reach their target audience. What are some best practice approaches to using LinkedIn for engagement?

Update Your Status Frequently
Your LinkedIn contacts will be very interested to know what you’re doing professionally.  Why? The majority these contacts will most likely be colleagues, prospects, or networking contacts. Your LinkedIn personal profile is a great stage for sharing your professional development and sharing things that you think they will find to be of interest.

Optimize Your Posts
It’s very important that you are always providing great content.  In addition to great content you want to make your entries as searchable as possible.  Implement a strong keyword strategy for your LinkedIn strategy as you would any other online marketing strategy.

When small to midsized Original Equipment Manufacturers (OEMs) search for products ranging from cable ties, to electrical connectors, to circuit breaker blades, they seek out Waytek, Inc.

To increase online referrals and organic search engine traffic, Waytek, Inc. recently engaged TopRank® Online Marketing to develop an Internet marketing and Search Engine Optimization (SEO) program.  In functioning as an online marketing consultant, TopRank will optimize the expanse of product pages existing on the Waytek, Inc. website, while deploying a full- scale search strategy.

“As our industry evolves, there is an ever increasing reliance on getting information from the web. Because of this, it is more important than ever that both new prospects and current customers can find us online, and that our website is compelling enough to encourage our prospects to take the next step towards ordering,” states John Larson, Waytek, Inc. “We have tried working with several other SEO firms, but TopRank has distinguished themselves by trying to understand our business and help us draft messages to speak to our customers.”

From its corporate headquarters in Minneapolis, MN, family-owned Welter Heating has serviced and provided home heating systems and central air conditioners for nearly 100 years.  Welter Heating needed a solution that would grow its customer base by enhancing online awareness, but ensure any new inquiries could be serviced by its Twin Cities-based office.

Welter Heating found this solution with its recently finalized local Search Engine Optimization (SEO) agreement with TopRank® Online Marketing.  TopRank SEO services, including keyword research and onpage optimization, will be designed to increase traffic and referrals to Welter Heating stemming solely from the Twin Cities area.

“With TopRank® Online Marketing, we know we are going to be working with more than simply an SEO services provider,” states Rick Welter, Welter Heating.  “The approach they bring to Internet marketing as a whole, injecting a sense of creativity into everything from competitive research to copy and design, made them our only choice for this project.”

Since being founded by Joe Pulizzi in mid-2007, Junta42 has existed as a premier destination helping marketers and publishers better understand content marketing.  Pulizzi himself posts on the subject of content marketing consistently, via his blog, The Content Marketing Revolution.

In a listing of the top 42 content marketing blogs released by Junta42 just last week, Online Marketing Blog was ranked #4 overall.

Online Marketing Blog, by TopRank, has been providing Internet marketing insights, resources and commentary since 2003.  Just a sampling of topics covered by Online Marketing Blog includes:

• Search Engine Optimization (SEO)
• Social media marketing
• Blog marketing
• Online public relations
• Email marketing

“Definitely, our most competitive and thorough list, the Top 42 is a collection of the best experts in the world that join in on the conversation about content marketing,” states Junta42 founder Pulizzi in announcing the list. “Congrats to those blogs that have made the Top 42.“

As companies are more conservative than ever with marketing expenses and holding agencies accountable for return on investment, TopRank® Online Marketing is proud to announce the renewals of six Internet marketing clients for continued Search Engine Optimization (SEO) consulting services.

Effective SEO programs are long term investments with a cumulative effect over time. Companies that invest expertise into achieving, maintaining and refining search performance for lead and sales generation often lower overall marketing costs and increase sales.  Read on to learn more about these 6 clients and the SEO services TopRank is providing.

Internet Marketing Programs for Powder-Solutions, Inc. include:

• Search Engine Optimization
• Digital Public Relations

Powder-Solutions, Inc is one of two American distributors of the BFM® fitting, a unique bulk powder industrial connector.  In 2009-10, Powder-Solutions will continue looking to TopRank for help in achieving sales goals through a custom blend of Search Engine Optimization (SEO) and digital public relations.

Lee Odden and Chris Brogan Discuss Social Media for Business at PubCon South

Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.

PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.

Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.

The last session of the day featured a keynote panel, or “Super Session” moderated by conference organizer Brett Tabke and including Chris Brogan, Lee Odden, Wayne Sutton and Reem Abeidoh.  Odden joined Chris Brogan to offer further detail on how to leverage social media tactics to achieve business objectives. Watch Lee and Chris’s video interview with WebProNews here.