TopRank Digital Marketing News

When small to midsized Original Equipment Manufacturers (OEMs) search for products ranging from cable ties, to electrical connectors, to circuit breaker blades, they seek out Waytek, Inc.

To increase online referrals and organic search engine traffic, Waytek, Inc. recently engaged TopRank® Online Marketing to develop an Internet marketing and Search Engine Optimization (SEO) program.  In functioning as an online marketing consultant, TopRank will optimize the expanse of product pages existing on the Waytek, Inc. website, while deploying a full- scale search strategy.

From its corporate headquarters in Minneapolis, MN, family-owned Welter Heating has serviced and provided home heating systems and central air conditioners for nearly 100 years.  Welter Heating needed a solution that would grow its customer base by enhancing online awareness, but ensure any new inquiries could be serviced by its Twin Cities-based office.

Welter Heating found this solution with its recently finalized local Search Engine Optimization (SEO) agreement with TopRank® Online Marketing.  TopRank SEO services, including keyword research and onpage optimization, will be designed to increase traffic and referrals to Welter Heating stemming solely from the Twin Cities area.

Since being founded by Joe Pulizzi in mid-2007, Junta42 has existed as a premier destination helping marketers and publishers better understand content marketing.  Pulizzi himself posts on the subject of content marketing consistently, via his blog, The Content Marketing Revolution.

In a listing of the top 42 content marketing blogs released by Junta42 just last week, Online Marketing Blog was ranked #4 overall.

Online Marketing Blog, by TopRank, has been providing Internet marketing insights, resources and commentary since 2003.  Just a sampling of topics covered by Online Marketing Blog includes:

As companies are more conservative than ever with marketing expenses and holding agencies accountable for return on investment, TopRank® Online Marketing is proud to announce the renewals of six Internet marketing clients for continued Search Engine Optimization (SEO) consulting services.

Effective SEO programs are long term investments with a cumulative effect over time. Companies that invest expertise into achieving, maintaining and refining search performance for lead and sales generation often lower overall marketing costs and increase sales.  Read on to learn more about these 6 clients and the SEO services TopRank is providing.

Internet Marketing Programs for Powder-Solutions, Inc. include:

Lee Odden and Chris Brogan Discuss Social Media for Business at PubCon South

Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.

PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.

Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.

TopRank has been asked to speak at the upcoming OMMA Global conference in New York on the topic, Digital Asset Optimization. While TopRank has pioneered the DAO as a model for approaching holistic content optimization, this session is geared specifically towards online publishers.

Online publishers are in a prime position to take advantage of advanced search engine optimization strategies like digital asset optimization because creating, publishing and promoting various media formats are what makes them unique compared to corporate or ecommerce web sites.

Search: DAO Is the New SEO – Digital Asset Monetization
Thursday 9/18
4:45pm – 5:30pm

During the Search Engine Strategies conference in San Jose where TopRank Online Marketing recently presented,  OBS News reported on the popularity of online news and internet public relations via the “News SEO” session on Tuesday. Moderated by Dana Todd of NewsForce, the News SEO session included Greg Jarboe of SEO-PR, Lisa Buyer of the Buyer Group and TopRank’s Lee Odden.

OBS News interviewed Jarboe and Odden after the session:

“Jarboe praised Odden as an innovative SEO expert who promotes the idea of ‘digital asset optimization’ which suggests extending a search engine optimization approach to all aspects of digital media such as photographs, videos, audio clips, in addition to traditional webpage content.”

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose:

TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed TopRank’s CEO Lee Odden recently (a sample is below) on the keys to driving blog readership, the efficacy of micro-blogging, and what attendees of SES San Jose can expect from his session titled “SEO Through Blogs & Feeds.”

TopRank would like to welcome the following new clients to the TopRank family of companies engaging in tier one internet marketing services:

Toolkit.com, a leading resource for business owners with over 70,000 members, has engaged TopRank for SEO consulting.

OnePlace project management and collaboration software has signed with TopRank for a strategic online marketing program including: search engine optimization, blog marketing, social media promotion and digital public relations.

TopRank provides strategic online marketing consulting as well as search engine optimization, social media marketing, digital public relations and email marketing services to Fortune 1000 companies in the U.S. and Canada.

SFGate, the online compliment to the San Francisco Chronicle, recently published an article by TopRank: “5 Myths About Search Engine Optimization”.

“…it’s amazing the variety of perspectives on what is true about SEO. True, the industry changes as often as consumers change their information search and consumption habits. But the misinformation that persists doesn’t help anyone.”

“Below I’ll outline 5 common myths about search engine optimization that will help small business web site owners make better decisions in their internet marketing.”

1. “SEO is a collection of tricks”
2. “Our prospects aren’t influenced by search engines”