TopRank Internet Marketing News

Website Magazine recently published an interview with TopRank CEO Lee Odden on blogging, microblogging and the Search Engine Strategies conference in San Jose:

TopRank, a Minneapolis, Minnesota search marketing agency is truly one of the best when it comes to natural SEO, social media marketing and new media PR. Website Magazine contributor Dante Monteverde quizzed TopRank’s CEO Lee Odden recently (a sample is below) on the keys to driving blog readership, the efficacy of micro-blogging, and what attendees of SES San Jose can expect from his session titled “SEO Through Blogs & Feeds.”

TopRank would like to welcome the following new clients to the TopRank family of companies engaging in tier one internet marketing services:

Toolkit.com, a leading resource for business owners with over 70,000 members, has engaged TopRank for SEO consulting.

OnePlace project management and collaboration software has signed with TopRank for a strategic online marketing program including: search engine optimization, blog marketing, social media promotion and digital public relations.

TopRank provides strategic online marketing consulting as well as search engine optimization, social media marketing, digital public relations and email marketing services to Fortune 1000 companies in the U.S. and Canada.

SFGate, the online compliment to the San Francisco Chronicle, recently published an article by TopRank: “5 Myths About Search Engine Optimization”.

“…it’s amazing the variety of perspectives on what is true about SEO. True, the industry changes as often as consumers change their information search and consumption habits. But the misinformation that persists doesn’t help anyone.”

“Below I’ll outline 5 common myths about search engine optimization that will help small business web site owners make better decisions in their internet marketing.”

1. “SEO is a collection of tricks”
2. “Our prospects aren’t influenced by search engines”

What’s the difference between large scale SEO projects and those implemented for small medium businesses? Plenty. The mechanics of an enterprise search engine optimization program are different when dealing with large amounts of content with different content sources and content management systems. But factor in the organizational complexities of approval processes, stakeholders and communications with a big company and it’s a whole different ballgame.

TopRank Senior Account Manager Jolina Pettice and CEO Lee Odden conspired on an article addressing the challenges and opportunities of energizing an enterprise SEO campaign that was recently published in MediaPost’s Search Insider: