TopRank Internet Marketing News

Posts Tagged ‘jiyan wei’

B2B SEO: Optimized Content Marketing @ MarketingProfs

Monday, May 10th, 2010 | Filed under New @TopRank, Search Marketing, Speaking, TopRank News.

At the recent MarketingProfs B2B Forum in Boston, TopRank CEO Lee Odden and SEO client Jiyan Wei, Director of Product Management for PRWeb, presented on B2B Content Optimization Best and Worst Practices to a packed room of business to business marketers.

Below is the full Powerpoint deck of the presentation including the Strategy & Tactics as well as the PRWeb case study. Below that is a video of the Strategy and Tactics presentation taken by Jeffrey L. Cohen of Social Media B2B.

The 45 minute video of Lee’s portion of the presentation covers: Content SEO Strategy, Core SEO Principles, SEO Best and Worst Practices.

Continue Reading B2B SEO: Optimized Content Marketing @ MarketingProfs

WebmasterRadio.FM: TopRank Interviewed On Digital Public Relations

Monday, April 13th, 2009 | Filed under Interviews, New @TopRank, Press, TopRank News.

TopRank CEO Lee Odden Interviewed by Jiyan Wei of Vocus on WebmasterRadio.FM "Cover Story"

Public relations is enjoying both an evolution and a renaissance.

While traditional media outlets have been steadily shrinking, sources of online news and information have been exponentially growing.

Digital public relations, which has developed from this interesting paradigm, is an inclusive blend of both traditional push PR tactics and pull marketing tactics inherent with search engine optimization. In a very real sense, digital public relations can serve both a PR objective of securing coverage, and a marketing objective of achieving inquiries and sales.

Continue Reading WebmasterRadio.FM: TopRank Interviewed On Digital Public Relations

For More Information