Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share. TopRank Online Marketing has been “practicing what we preach” in the area of social media optimization and before that, blog SEO and social news/bookmarking for about 5 years or so.
Below is a PowerPoint presentation offering Social SEO guidelines, planning tips, case studies and practical SEO information for Blogs, Facebook, LinkedIn, Twitter and YouTube.
TopRank works very hard to stay on top of current best practices for our clients. As a result of expertise, thought leadership and reputation in the industry, our team is asked to speak at a variety of conferences, workshops and webinars. The goal at TopRank Marketing is to help companies better understand the current landscape of Online Marketing to prepare strategies that can be executed more efficiently and adjust to the ever-changing digital environment.
To tap into some of the TopRank Online Marketing expertise, review the events below to see if we’ll be presenting in your area. If not, give us a call (1-877-872-6628) and we might be able to provide on-site training or consulting to meet your needs.
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented on how companies can drive more web site traffic through news optimization. NVI Solutions caught up with him to talk more about the intersection of Search Engine Optimization, Social Media Marketing and Online Public Relations in this video interview:
The audio on this interview is pretty low, so you’ll need to turn it up a bit. The one downside to a Flipcam
At the WebmasterWorld Pubcon conference in Las Vegas, TopRank’s CEO Lee Odden presented several times including a standing room only session on the intersection of search marketing and social media. Moderated by ex Googler Vanessa Fox, the panel included Odden, Tony Adam, Bill Hartzer and David Wallace.
Mike McDonald of WebProNews and his trusty videographer Travis, caught up with Odden after the session for the following interview. In it they discuss examples of how social media can be used to advance search engine visibility goals and how SEO can be used to grow social networks.
On Monday morning 10:15 am at the San Diego Marriott Hotel & Marina, TopRank Online Marketing CEO Lee Odden will be presenting the Top Ten SEO Tips for Public Relations. The presentation will be held in Marina Ballroom F and will cover the gamut of SEO advice for news optimization. Here’s a video preview:
Where does real-time marketing fit within an online advertising and social media marketing mix? Below is a video interview with Mike McDonald of WebProNews at Search Engine Strategies San Jose that starts to answer that question. The interview took place just before TopRank CEO Lee Odden moderated a ClickZ panel focusing on the same topic that included: Richard Jalichandra, CEO of Technorati; Steve Grove, Vice President at YouTube, Martin Green, COO at Meebo and Ricardo Guerrero, founder of Stwittergy.
TopRank CEO Lee Odden Interviewed by Jiyan Wei of Vocus on WebmasterRadio.FM "Cover Story"
Public relations is enjoying both an evolution and a renaissance.
While traditional media outlets have been steadily shrinking, sources of online news and information have been exponentially growing.
Digital public relations, which has developed from this interesting paradigm, is an inclusive blend of both traditional push PR tactics and pull marketing tactics inherent with search engine optimization. In a very real sense, digital public relations can serve both a PR objective of securing coverage, and a marketing objective of achieving inquiries and sales.
Lee Odden and Chris Brogan Discuss Social Media for Business at PubCon South
Webmasterwworld PubCon conferences are among the longest-running educational and networking events dedicated to search engine marketing.
PubCon South, which was held this month in Austin, Texas, featured sessions focused heavily on social media best practices, including numerous sessions on Twitter. Social media topics were equally mixed with cutting edge insight on pay per click, search engine optimization and public relations.
Deeply ingrained in the social media marketing mix was TopRank® Online Marketing CEO Lee Odden who presented on three panels, two of which centered on social media related topics.
Search Engine Strategies New York is one of, if not THE, largest Search Marketing Conference in the U.S.. TopRank Online Marketing CEO Lee Odden will be presenting on 3 panels during the conference March 23-27 which has keynotes from Guy Kawasaki and author John Gerzema. Odden will be presenting all 3 sessions on March 26th.
(Lee Odden at SES NY 2008)
10:30am-11:45am – SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more.
TopRank Marketing CEO, Lee Odden will join a panel of industry experts, including Sally Falkow, President of PRESSFeed, and Stephan Spencer, Founder & President of Netconcepts, on Wednesday, December 10th to discuss SEO through blogs and feeds.
In this session, Lee will present best practices for blog content optimization, including how to optimize and promote blog content to attract readers and links to increase traffic and search engine visibility. Sally will cover feeds and digital asset syndication, and Stephan will cover blog software optimization.
