TopRank Internet Marketing News

News curation: finally, social media’s killer app? Facebookers share 30-billion plus pieces of information each month, and Twitter users output 1 billion tweets weekly – an overwhelming amount of information. Curation tools are changing all that. Via Fortune Tech.

The Curation Economy And The Three Cs Of Information Commerce. More wisdom from Brian Solis, this time in the form or his forward to a new book by Steve Rosenbaum, author of Curation Nation. Via Fast Company.

The world of Search Engine Optimization (SEO) is constantly evolving. Marketers are challenged with keeping pace with the latest SEO strategies, including pay-per-click, keyword research, mobile optimization, link building and video optimization. That’s where SES New York comes in.

March 22-26, 5,000 SEO experts and digital marketers will gather in New York to network and share search engine strategies and insight.

On hand at SES New York will be TopRank® Online Marketing CEO Lee Odden, who will be participating in two sessions:

Tuesday, March 23, 10:45-11:45 am
Beyond the Crawlers: Digital Asset Optimization

Link building is an important signal for people and for search engines that the content being linked to has value. There are hundreds of reasons and ways for interlinking web content with the most common being a blue, underlined hypertext link from one web page to another. Since the links to company web site content are important both for driving traffic as well as a signal to search engines that can increase rankings and drive even more traffic, it’s important to acquire links on an ongoing basis.

If you’re grappling with ways to building links, here is a list of link building tactics to consider:

As with most web updates, if not done correctly, changing your domain name can hurt your keyword rankings. If search engines are indexing the current domain name and web pages, it matters a great deal how the implementation of a new domain name is handled.

The first order of business is to create a process for implementing 301 redirects from your current web pages to the new web pages. We would recommend mapping out existing content and implementing the permanent 301 redirect to similar content under the new domain. To improve the user experience, avoid redirecting all pages to the homepage on the new domain.