Search What are you looking for?
Case Study

How LinkedIn Built Trust With Always-On Influence

Company LinkedIn
Industry B2B Solutions Social Network
Solutions Content Marketing Influencer Marketing

About LinkedIn

LinkedIn has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions, and Premium Subscriptions products. As the world’s largest professional network, LinkedIn connects more than 850 million members worldwide, including executives from every Fortune 500 company.

Results:

2000 2000 +
brand mentions by influencers and their networks
84 84 M
in potential reach from brand mentions by influencers
450 450 %
above benchmark engagement on one social influencer activation

Challenge

Linkedln understood that building brand trust and advocacy meant more than influencer campaigns. It meant building relationships with a community of industry experts. They sought out an agency partnership to help them achieve their goals.

Strategize

TopRank Marketing was prepared to elevate LinkedIn’s already successful influencer program. By engaging influencers whose audiences and expertise aligned with Linkedln’s POV, TopRank was able to develop an Always-On Influencer Marketing strategy. 

Customize

TopRank and LinkedIn worked together to identify thought leaders and industry influencers who would inspire engagement and foster continued growth in the community LinkedIn had worked so hard to cultivate. 

Activate

LinkedIn’s goal was to grow brand awareness, reach and engagement through credible voices in the marketing and sales world that were activated in a variety of ways from creating thought leadership content to driving social conversations.

Impact

Overall results included:

  • Nearly 2,000 brand mentions by influencers and their networks
  • 84M in potential reach from brand mentions by influencers
  • 200-450% above benchmark engagement on one social influencer activation

Ready to elevate your B2B marketing?