TopRank Internet Marketing News

As brands adopt publishing as part of their online marketing mix, content marketing is receiving increased budgets – 51% plan on increasing in the next 12 months according to the CMI B2B Content Marketing Benchmarks, Budgets and Trends report.

Our B2B Marketing SEO client Marketo believes this may be at the cost of traditional advertising. With eyeballs moving from the traditional media to digital and online ($55 billion by 2014 according to Forrester) it’s a worthwhile argument.

For even more stats, check out this handy infographic from Marketo based on content marketing research conducted by MarketingProfs and Junta42:

Marketo Social Media & SEO for B2B marketing webinar with Lee Odden of TopRank Online Marketing and Rand Fishkin of SEOmoz.

Mobile Marketing Spend to reach $56.5 billion by 2015. That’s 6 times the spend in 2010. Mobile is obviously hitting its stride this year with the proliferation of smartphones. The ATT & Verizon plus iPhone and Droid competitive spirit hasn’t hurt growth either. Via MarketingCharts.

The 7 Stages of News in a Twitter and Facebook Era. Insightful observations about social group behavior when it comes to news. Social sites like Twitter have eclipsed mainstream media when it comes to breaking news. Via GigaOM.

In an introduction to a post at Online Marketing Blog, TopRank® Online Marketing CEO Lee Odden writes: “…one-size Search Engine Optimization (SEO) does not fit all programs.”

The post was titled 5 Must-Read Tips for B2B Search Marketing and stressed the importance of content and developing websites that support longer sales cycles – a touchstone of B2B client programs at TopRank Marketing.

More essential B2B search marketing insight will be shared in detail by Odden this month during the latest entry in the Markeo Revenue Masters Webinar Series.

Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science.  In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines.

Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.

• Leverage formulas which work for others
  ’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo

Many companies launch corporate blogs taking into account only what the blog should do for them, rather than what they should do for their blog.  This can lead to blog posts being published sporadically, without the support of a consistent messaging strategy or editorial calendar.  Ultimately, this makes it extremely difficult for the blog to support overall company objectives.

The following case study features a blog marketing tactic developed by TopRank® Online Marketing for B2B marketing software provider Marketo that helped guide blog messaging, increase blog keyword traffic and improve blog referrals to the company’s website.