TopRank Digital Marketing News

This past month, insight provided by TopRank® Online Marketing was featured in online publications including Mashable, Search Marketing Standard and WebProNews.

Below, find media highlights from June 2009:

5 Essential Steps to Make Your Site Search & Social Media Friendly

With the rapid evolution of social media, creation of new and fresh content isn’t just expected, it’s demanded.  This demand is coming from, in equal parts, both search engines and consumers.  As such, no online marketing program is complete unless it encompasses components of both Search Engine Optimization (SEO) and social media marketing.

Word of mouth may be inexpensive, but it is not cheap.  This dichotomy has always driven word of mouth marketing, and now drives its most recent incarnation, social media marketing. Frederic Paul of the bMighty blog on the InformationWeek network shares TopRank’s sentiment in this regard pointing to a blog post at TopRank’s Online Marketing Blog, “Is Your Website SEO and Social Media Friendly?,” which offers tips on how best to leverage social media and Search Engine Optimization.