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Posts Tagged ‘matt cutts’

Are Paid Links A Bad Idea?

Wednesday, October 21st, 2009 | Filed under Ask an Expert, New @TopRank.

This question has the potential to ruffle the feathers of SEO professionals on either side of the debate: “Are paid links a bad idea?”

‘Paid links’ are exactly what they sound like – paying someone or some company to link to your content.  Like any other practice that involves the word ‘paid’, paid links can straddle the line between legitimate (for example, a paid online directory) or laughably illegitimate (think the linking equivalent of a Nigerian email scam).

So why the prickliness over this question that has been weighed in on by most online marketing and SEO professionals, including our own experts at Online Marketing Blog?

    Continue Reading Are Paid Links A Bad Idea?
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