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Posts Tagged ‘microblogging’

What is Twitter?

Thursday, October 23rd, 2008 | Filed under Ask an Expert.

The buzz in the online marketing industry continues to gain momentum around social media marketing and content sharing networks. Today, many businesses have taken the plunge head first into the social media landscape by creating a Facebook account or YouTube channel to further expand their online reach. Micro-blogging through services such as Twitter, offers yet another way for you to increase visibility online.

So, what is Twitter?

As a social media platform, Twitter has networking and messaging features that facilitate many to many communications as well as one to one. Companies like Dell, Zappos, Comcast, Apple and Home Depot are using Twitter to listen and communicate directly with customers.

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