TopRank Digital Marketing News

Lee Odden & Brian Solis

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

Wednesday, March 18, 2009
2:00-3:00 p.m. (EST)

Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success!

Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people searching for information online.

With more than 70 million people reading news online every day, news can (and should) be used for more than just attaining media visibility. For instance, news search engines like Yahoo! News and Google News offer a great way to drive traffic to your website and help generate awareness about a topic or company.

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

At the Search Engine Strategies conference in London February 21st, TopRank’s CEO Lee Odden was interviewed by Greg Jarboe on blog and news SEO for Incisive Media, parent of the SES London conference.

“Odden discusses his panel on blog search engine optimization (seo) and online reputation management as well as his panel on news search optimization”

Odden gave presentations on the news and blog optimization panels and moderated the reputation management session.

Watch the full Lee Odden SES London interview on YouTube.