TopRank Internet Marketing News

Suitably sticky social news headlines, crafted to help content resonate and burn throughout social media channels, is both an art and a science.  In a recent post to Online Marketing Blog, picked up by CRM Mastery, TopRank® Online Marketing Account Manager Adam Singer offers several tips to help readers craft compelling social headlines.

Below, find how two of the five tips offered by Singer have helped boost everything from search engine rankings to social media exposure for TopRank Clients.

• Leverage formulas which work for others
  ’16 Must-Read B2B Marketing Strategy Ebooks’ by Marketo

Smashing Magazine has made page one of Digg hundreds of times using the headline formula ‘number + adjective + sticky message.’  Of course, this formula only works if the headline directs to content that is equally compelling to the audience.

Junta42, founded by Joe Pulizzi in mid-2007, is a premier destination helping marketers and publishers better understand content marketing. In August 2009, Junta42 ranked our very own Online Marketing Blog #4 overall in a listing of the top 42 content marketing blogs selected from nearly 300 entries. Previous to that rating, Online Marketing Blog has ranked anywhere from #8 to #1.

Blogs are ranked according to:

• Number of posts in last quarter that pertained to a content marketing topic
• Blogs posting 3 or more days per week receive the highest number of points
• Substantiveness of Posts
• Google PageRank

Junta42 has recently released a new listing of the top 42 content marketing blogs selected from a record number of 313 entries. Online Marketing Blog has been ranked in the #1 position for a second time.

For years, leading blog search engine, Technorati has worked to index millions of blogs and posts, while meticulously tracking their level of authority.

Online Marketing Blog, by TopRank® Online Marketing, recently achieved a dual honor from Technorati as it was ranked the #1 ‘Small Business’ blog and #16 overall ‘Business’ blog.  Technorati rankings achieved by Online Marketing Blog are out of 1,633 and 8,045 total blogs for the ‘Small Business’ and ‘Business’ categories, respectively.

If your company is in need of improved search traffic, sales and brand visibility on the web, call us at 1-877-872-6628 for a free consultation. TopRank® Online Marketing provides holistic Internet Marketing services, including Search Engine Optimization (SEO), local SEO, social media marketing, online public relations and business blog consulting.

TopRank’s Online Marketing Blog has published news, interviews, polls, conference coverage, tips and how-to’s as well as search/social/PR industry opinion since December 2003. All that hard work by the TopRank blogging team has paid off with recognition by Advertising Age as a top marketing blog and being listed in the Technorati 100, most favorited blogs (out of 100+ million) as well as kudos from industry observers.

A testament to TopRank’s commitment to the advancement of the search marketing industry, Online Marketing Blog has received numerous endorsements from some of the leading authorities in the internet marketing world.   A few recent examples:

“… I admire the way that Lee has built his Online Marketing Blog into the leading reference site for our industry. The content is great and Lee is not only a top rated speaker at the Search Engine Strategies shows but a trusted adviser on all aspects of the business. Highly recommended.”
Rory Brown, Managing Director, Incisive Media

On May 6, 2008 TopRank’s Online Marketing Blog was ranked the #2 Content Marketing blog in Junta42′s list.

The Top 42 Content Marketing Blogs stood out for their commitment to covering the issues at the heart of content marketing. Unlike other top blog lists that focus on solely traffic and popularity, the Junta42 Top 42 list reviews each blog individually on the basis of the following:

1. Relation to the field of content marketing
2. Reader Value
3. Junta42 Member Rank
4. Regularity
5. Google page rank

TopRank’s philosophy towards marketing online is very much focused on the creation and promotion of high quality content. Whether it’s public relations, email marketing, search engine optimization or social media marketing, TopRank’s commitment to content as a marketing vehicle, not just the message, is reflected in record breaking sales performance of it’s clients.

Marketing Sherpa recently published a social media marketing case study for Social Media Playbook. TopRank’s Online Marketing Blog was cited along with Seth Godin’s blog as contributing to the early success of the program. Conversions from TopRank’s coverage of the Social Media Playbook were documented as 200% over the average conversion rate.

You can read the full case study at Marketing Sherpa’s archive (subscription)