TopRank Digital Marketing News

Search engines like Google have become the newsstand of our time.  And as more and more readers turn to search engines to find the timeliest news, journalists are following suit.

According to a recent survey by TopRank® Online Marketing, nine out of ten journalists and editors indicate that they use search engines daily as part of their jobs. As such, today’s public relations programs must include an online component, and this component must adhere to Search Engine Optimization (SEO) best practices to be successful.

As loyalties shift away from traditional media as a preferred communications channel, there will be those who approach this evolution with fear and those who approach it with an embrace.

While many consumers embrace social media channels such as blogs and microcontent as legitimate sources of news and information, public relations professionals are oftentimes fearful to make a similar leap.  Those that brave the new online landscape, however, find they are able to significantly and positively influence the public relations goals of their clients or companies.

TopRank Account Manager & Social Media Pro Adam Singer

Examples of strong branding, whether it’s the ‘Uncola’ or the ‘Freshmaker’, light fires in the minds of consumers that are rarely extinguished.  Can the same branding principles used by B2C companies, including personification of a company and persistence of messaging, help B2B businesses achieve their marketing goals?

Below, learn how B2B branding is helping three clients of TopRank® Online Marketing achieve their business objectives:

Ask the Powder Doctor
Powder-Solutions, distributor of an industrial pipe connector used to enhance safety and sanitation in bulk powder processing plans, sought to humanize its image.

Lee Odden & Brian Solis

On Thursday, January 28th 1PM EST TopRank Online Marketing CEO Lee Odden and Bulldog Reporter will be offering a high impact webinar for Public Relations and Communications professionals on using search engine optimization to increase online visibility and placements. Details are below, but you can register here:

Optimized Public Relations: 10 Easy SEO Tactics PR Can Use to Increase Digital and Traditional Media Pickup in 2010 Bulldog Reporter’s PR University Presents a New Webcast Tutorial Thursday, January 28, 2010

When the world’s foremost experts on social media, search marketing and online public relations gather to attend an event, the challenge to present compelling and actionable information is clearly on. Dating back to the beginning of this decade, the team at WebMasterWorld have met this challenge again and again with the PubCon series of conferences.

This November will be no different as WebMasterWorld hosts an elite collection of speakers and panelists at PubCon 2009: Social Media, Search, Affiliates in Las Vegas Nevada. Contributing to this event will be TopRank® Online Marketing, who will be represented on three panels by CEO Lee Odden and one by Account Manager Adam Singer.

Regardless of the state of the economy, many businesses are continuing to thrive.  In succeeding, these companies have found how to transform a blend of new media communication tactics, including online PR, Search Engine Optimization (SEO) and social media into a cohesive public relations strategy.

This November, the Public Relations Society of America (PRSA) will help PR professionals from across the globe develop their own new strategies as they convene in San Diego and host their annual four-day International Conference.  Keynote speakers, including Huffington Post founder Arianna Huffington and former White House director of economic policy Todd Bucholz, will join a packed ensemble of speakers discussing topics including social media, crisis communications, branding and sustainability.

This fall, public relations professionals of all experience levels will be afforded the opportunity to take their game to a ‘whole new ballpark’, as the Minnesota chapter of the Public Relations Society of America (PRSA) hosts its 2009 Professional Practices Conference.

Featuring keynotes from Kevin Smith, Executive Director of Public Affairs for the Minnesota Twins, and Mary T. Henige, Director of Social Media, Broadcast, Diversity & Consumer Communications for General Motors, this conference will help professionals step up their game by clearing the lines between online public relations, Search Engine Optimization (SEO) and social media tactics.

PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

Wednesday, March 18, 2009
2:00-3:00 p.m. (EST)

Join TopRank® Online Marketing CEO, Lee Odden, in a free webinar hosted by PRWeb, and learn how you can leverage news content to achieve SEO success!

Attend the webinar on March 18 to discover how news can be a powerful tool that directly reaches the millions of people searching for information online.

With more than 70 million people reading news online every day, news can (and should) be used for more than just attaining media visibility. For instance, news search engines like Yahoo! News and Google News offer a great way to drive traffic to your website and help generate awareness about a topic or company.

PRSA Workshop:  Search Engine Optimization in a Digital World
March 20, 2009 in New York City

Today’s public relations and communications professionals need to adapt and grow with the changing digital landscape just as publishers have moved to the web. Consumers and journalists alike use a variety for search tools to discover and share credible sources of news and information. Can your news be discovered where digital media are looking? Is your text, image, audio and video content optimized for search and the social web?

 
(Lee Odden – far right – at PRSA International conference)