TopRank Internet Marketing News

From its corporate headquarters in Minneapolis, MN, family-owned Welter Heating has serviced and provided home heating systems and central air conditioners for nearly 100 years.  Welter Heating needed a solution that would grow its customer base by enhancing online awareness, but ensure any new inquiries could be serviced by its Twin Cities-based office.

Welter Heating found this solution with its recently finalized local Search Engine Optimization (SEO) agreement with TopRank® Online Marketing.  TopRank SEO services, including keyword research and onpage optimization, will be designed to increase traffic and referrals to Welter Heating stemming solely from the Twin Cities area.

TopRank CEO To Help Award These To Top Search Engine Marketers

“Are you the next generation search engine marketing expert”

Do you contribute “excellence, as well as inspire innovation and encourage new ideas in search marketing?”

Have you helped develop “the world’s best direct marketing campaigns – campaigns that have raised the bar in terms of strategy, creativity and results?”

Perhaps the most important question of all is, how do you know?

That would be where the Marketing Pilgrim SEM Scholarship, Search Engine Watch Awards and Echo Awards come in.

Since being founded by Joe Pulizzi in mid-2007, Junta42 has existed as a premier destination helping marketers and publishers better understand content marketing.  Pulizzi himself posts on the subject of content marketing consistently, via his blog, The Content Marketing Revolution.

In a listing of the top 42 content marketing blogs released by Junta42 just last week, Online Marketing Blog was ranked #4 overall.

Online Marketing Blog, by TopRank, has been providing Internet marketing insights, resources and commentary since 2003.  Just a sampling of topics covered by Online Marketing Blog includes:

TopRank CEO Lee Odden Interviewed by Jiyan Wei of Vocus on WebmasterRadio.FM "Cover Story"

Public relations is enjoying both an evolution and a renaissance.

While traditional media outlets have been steadily shrinking, sources of online news and information have been exponentially growing.

Digital public relations, which has developed from this interesting paradigm, is an inclusive blend of both traditional push PR tactics and pull marketing tactics inherent with search engine optimization.  In a very real sense,  digital public relations can serve both a PR objective of securing coverage, and a marketing objective of achieving inquiries and sales.

TopRank’s CEO Lee Odden was interviewed during Search Engine Strategies in London by Adriana Iordan of Avangate on how ecommerce and software companies can benefit from holistic online marketing through SEO, PR and digital asset optimization.

Adriana: From your experience, what are the biggest mistakes you come across when it comes to PR online? Lee: Thinking that optimizing and submitting a press release all by itself is enough to get covered by the media, because it’s not. There is an expression, in the US at least, doing something to only see if it works it’s like “throwing spaghetti against the wall to see if it sticks”, it’s kind of a silly thing to do.