TopRank Internet Marketing News

Online reputation management is equally important for businesses, highly visible executives and even team members.  As business becomes increasingly digital, online brand reputation quickly becomes a real world reputation.

It’s been reported that over 50% of adults Google each other and over 90% of B2B buyers use search when starting the buying process.  In other words:  if your brand has online reputation issues, they will be discovered.

Below, find two proactive approaches that can help protect – and in case of emergency – defend your brand:

1.  Own your brand in the SERPs (search engine results pages)
By building out your web presence on a variety of external sites, in addition to optimizing your own site, you can own your brand’s search engine presence.  By building this presence, you make it difficult for one negative blog post or article about your brand to grace the first page of the search engines.

This past month, insight provided by TopRank® Online Marketing was featured in online publications including Mashable, Search Marketing Standard and WebProNews.

Below, find media highlights from June 2009:

5 Essential Steps to Make Your Site Search & Social Media Friendly

With the rapid evolution of social media, creation of new and fresh content isn’t just expected, it’s demanded.  This demand is coming from, in equal parts, both search engines and consumers.  As such, no online marketing program is complete unless it encompasses components of both Search Engine Optimization (SEO) and social media marketing.

Mashable, perhaps the world’s largest dedicated source for social media news, recently published 5 Essential Steps to Make Your Site Search & Social Media Friendly, by TopRank CEO Lee Odden.  These steps, including consistently creating new, compelling content – and making it easy for readers to share -  are designed to send signals to both websites and consumers that that there is ample reason to both visit and return to your site.

Online Reputation Management is a Powerful Tool For Job Seekers

In the minds of many executives and economists, our economy is showing glimmers of hope.  With this hope comes the reality that unemployment is historically a lagging indicator.  This means that many will still be subject to layoffs, or find themselves looking for work, throughout the recovery phase.

Fortunately, today’s job seekers have access to unprecedented digital tools and strategies to help with their search.

TopRank® Online Marketing was recently featured in a US News & World Report article titled, How to Get a Job Using a Company’s Online Reputation Management (ORM).  The article offers a unique twist on advice commonly provided to job seekers courtesy of Lee Odden, CEO at TopRank.

Competition for visibility online, especially within the Affiliate Marketing world, has increased significantly making it even more important for publishers to monitor brand visibility as part of an online reputation management program.  TopRank Online Marketing CEO, Lee Odden will be presenting strategies for how companies and affiliates can monitor their brands along with tools and tactics at the Affiliate Summit West conference.

The Fifth Annual Affiliate Summit West conference is scheduled for January 11-13th in Las Vegas, Nevada.

Session Details:
“Managing Your Brand”
Tuesday, January 13th, 3:15 – 4:15 (MST)
Session 9a
Location: Classroom A – Brasilia 1-3

Speakers:
Andy Beal, Founder, Trackur.com (Moderator)
Fionn Downhill, CEO, Elixir Interactive
Rob Key, CEO, Converseon Inc.
Lee Odden, CEO, TopRank Online Marketing

Find more information at Affiliate Summit West

TopRank Online Marketing provides a mix of digital public relations and search marketing services including online brand and reputatation management services for Fortun 500 companies nationwide. 

The famed WebmasterWorld Pubcon conference will be hosting one of the largest collections of webmasters, marketers (client side and agencies) and small business owners looking for insights into better marketing online.

TopRank CEO Lee Odden will be participating Wednesday, Nov 12th on a panel of industry bloggers to discuss issues and opportunities with blogging in the search marketing world. He will also present on Online Reputation Management.

1:30 pm
Reputation Monitoring and Management – Location: Salon C
This session will look at methods for monitoring, managing, and influencing your reputation within the blogosphere and press. If you are not talking with your customer base, your customer base will be talking about you.

Speakers:
Ted Murphy, Founder / CEO, IZEA
Andy Beal, Internet Marketing Consultant, Marketing Pilgrim LLC
Lee Odden, CEO, TopRank Online Marketing

On May 19th, 2008 TopRank’s CEO, Lee Odden will be speaking at the DMA’s ACCM conference in Orlando, Florida on: “Reputation Management: Protecting Your Brand in the Search Engines“.

Topics Odden will cover include:

• Search engine usage data
• Brand examples in SERPs
• SEO 2.0 principles for direct marketers
• Keyword research and link building tools
• Digital asset optimization
• Online brand monitoring tools

ACCM Conference:
May 19-21, 2008
Orlando FL
Register

TopRank offers an array of Online Public Relations services including social media, blogging, blogger relations, reputation management and digital media PR.

On May 15th, TopRank’s CEO Lee Odden will present on a PRSA Teleseminar, “Reputation Management in a Google World”.

In many cases, the search engine has taken the place of an organization’s Web site as the doorway to initial interaction with important stakeholders. Compound this with the fact that nine out of ten people report that they don’t look past the first three pages of search results and a full 62 percent don’t go beyond the first page. Savvy public relations professionals are incorporating search engine optimization strategies to ensure that the right people will see their information. By creating an interconnected footprint of relevant content, photos, video and audio, they are actively managing the reputation of the brand, issue or company.

Attendees will learn: