TopRank Digital Marketing News

Effective communication is the one path towards the bottom-line goals of a marketing or Public Relations (PR) campaign.  To reach these goals, today’s marketing and PR professionals must communicate effectively through digital marketing content, including webpages and online press releases.  This makes a solid foundation of Search Engine Optimization (SEO) and social media absolutely vital.

This April 14^th, TopRank® Online Marketing CEO Lee Odden will be leading the SEO Workshop for Communicators, Learn How To Optimize Your Online Messaging and Content For Maximum Return, from PRNews.

This interactive, hands-on leadership training will include topics such as:

Companies that include public relations (PR) in their competitive marketing mix constantly search for smarter, more cost-effective ways to move the PR needle.  Today’s marketplace, ripe with opportunities for exposure via Search Engine Optimization (SEO) and social media, calls out to companies willing to play an all new PR game.  But in the rush to win, how many companies will lose by inadvertently playing by the wrong set of rules?

PR News Online Webinar
Boosting Your Bottom Line with Online News & Other Cost-Effective PR Tactics
June 10, 2009 Your Desk or Conference Room

What small business owners lack in marketing budgets, they have to make up for in marketing and PR savviness.  Cost effective marketing tactics, including email marketing and press release distribution, can positively impact awareness and revenue without negatively impacting budgets.

Writing for the Web to Optimize Your PR & Overall Messaging
Webinar Wednesday, Dec. 17, 2008

1:30-3 p.m. (EST)

If you are involved in communicating with your stakeholders online, you know that writing for the Web is different than writing for print. You know that the difference between a journalist engaging with your brand online or abandoning your site altogether is based on the content you, as communicators, post or manage online.

Now is the time to take the lead and create Web content that supports your messaging, boosts engagement and delivers to your bottom-line goals.