PRSA Digital Impact: TopRank Tops SEO Tactics for Public Relations
Wednesday, April 8th, 2009 | Filed under New @TopRank, PR, Speaking.
Rob Key, Peter Himler, David Bradfield, Lee Odden
PRSA Digital Impact Conference
April 30 – May 1, 2009 New York, NY
The public relations industry has warmed significantly to the power of search engine optimization for growing the impact of pull based PR efforts. Now more than ever, journalists, bloggers and industry influentials use search engines to find subject matter experts, research companies, locate past media coverage and to track topical trends. A recent survey on journalists’ use of search by TopRank reports that 91% of those journalists, reporters and editors surveyed use search engines to do their jobs.
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