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Posts Tagged ‘prsa international conference’

PRSA International Conference 2010: TopRank Presents on Social Media & SEO

Thursday, October 7th, 2010 | Filed under New @TopRank, PR, Search Marketing, Social Media, Speaking.

Fortunately for public relations professionals, fundamental storytelling and networking skills are just as vital as they have ever been. But while audience hunger for compelling tales and human connection is the same, the channels where these wants are being met have never been more subject to change.

An outcome of this change is the morphing of traditional public relations and online public relations into one all-encompassing PR landscape. Quickly learning to navigate this PR landscape is the new, essential skill set that will ensure communications professionals meet the objectives of their clients and organizations.

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PRSA International – TopRank Offers News SEO Workshop

Wednesday, October 8th, 2008 | Filed under PR, Search Marketing, Speaking.

2008 PRSA International Conference

On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:

Optimizing Content for Optimum Search Results: Search Engine Optimization for News

Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.

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