PRSA International – TopRank Offers News SEO Workshop
Wednesday, October 8th, 2008 | Filed under PR, Search Marketing, Speaking.
On October 25th TopRank CEO Lee Odden will present a half day, pre-conference workshop on search engine optimization of news content at the 2008 PRSA International Conference in Detroit entitled:
Optimizing Content for Optimum Search Results: Search Engine Optimization for News
Journalists use Web-based searches on a daily basis to research stories, find subject matter experts and track conversations on topics of interest. Online content can be optimized not only for standard search engines, but for blog and news searches as well. There are a variety of ways to optimize news content — press releases, online newsrooms, past media coverage and social media — which can make it easier for bloggers and the media to find it.
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